Advansys specialise in building proven scalable ecommerce website solutions that deliver results for our clients. Our flexible ecommerce framework allows clients to pick and choose modules that best fit their business
The biggest headache for retailers is managing orders and products across all channels, such as eBay, Amazon, Play.com, Priceminister and Fnac. The advansys multi channel retail solution solves this pain by providing one single interface.
Eurocell PLC wanted a joint B2C and B2B portal for two separate product catalogues all integrated with SAP. Advansys were able to meet that demand within a single website with unique client logins which were then able to display the correct product catalogue [...] read more »
La Vivion are an online jewellery company who specialise in selling bespoke diamond rings for weddings, engagements and other special occasions. They approached Advansys in March 2013 after deciding they wanted a brand new website to take over from [...] read more »
Briggs Equipment is a UK distributor of machinery used for the production processes of products. After building their original website the company were bought out by a large conglomerate, which led them to approach Advansys again for their next new site [...] read more »
It's not an easy task choosing the right ecommerce development company to build your ecommerce website solution. Just searching on the keywords "ecommerce solutions" in Google brings back over 1.8 million web pages: that's a lot of development companies potentially offering to deliver you the best ecommerce solutions out there. So, the question is how do you protect your investment by choosing the right ecommerce web development company first time who not only has the technical programming skills to deliver award wining e commerce solutions but the business skills that have a sales slant to deliver a successful online business? At Advansys we have devised a set of ecommerce guidelines to help you make the right decision when choosing one of the many ecommerce solutions out there.
An internet shopper will make a decision in the first 6 seconds on whether they will stay on your ecommerce website and purchase a product or decide to go to one of your competitor sites. For that reason the web design to be compelling and have the ‘stickiness’ for the shopper to stay. That could be due to the high quality images of the products you are selling to entice the customer with the attention to detail or the easy to use layout. To instill confidence in the internet shopper to part with their money your web design has to look high quality with a professional feel. Don’t fall into the trap of buying cheap off the shelf ecommerce template designs which do the exact opposite. Instead chose an ecommerce solution company who have a dedicated team of web designers who have experience in creating compelling designs that act as a sales tool to take into account the goals the website needs to achieve in order to be successful and more importantly profitable - click here to read more
You might have the perfect design to keep your customer on your e commerce website but if you make it hard for them to buy by poor navigation on the site it doesn’t matter how perfect your web design is they will simply move on to another site which does make it easy to purchase. Internet shoppers are lazy so help them as much as possible by having as few clicks as possible. Ask your potential ecommerce development company about implementing a single check out page which reduces the number of clicks during the shopping basket process which reduces your abandon rate. If you have 1000s of products your ecommerce web development company should be advising you on the best way to present these products to the customer. Introducing a simple ‘filter module’ would straight away solve this problem, for example filter, by price, brand, category, age group etc.
There are various types of ecommerce solutions out there on the market. Static off-the shelf e-commerce stores tend to suit smaller budgets. These types of solutions are limited in terms of their flexibility to be customised and nine times out of ten need more involvement to keep updated or to make minor changes such as changing a product image. Basically you get what you pay for. If one of your pains is to streamline productivity then you want to consider a content management system that is database driven to enable you to dynamically make changes and keep content fresh with very little technical involvement. Extensibility is also key, not only should your ecommerce provider be able to provide you a scalable ecommerce solution but one that has the flexibility to grow as your business requirements change. Ideally you want to look at a modular ecommerce solution that allows you to plug in additional functionality with minimum of effort, for example customer loyalty schemes, promo codes, gift vouchers, buy one get one free etc. Taking this even further from a long term investment perspective you should consider how your ecommerce supplier deals with customisation and bespoke development that is specific to your business and your ways of working. In other words, you don’t want to invest in an ecommerce solution where you discover later on down the line that the solution does not have the flexibility to customise resulting in having to reinvest in a brand new solution.
When choosing an ecommerce supplier it is important to consider their software coding standards. In others words, have they chosen to go down the ‘free’ open-source software route or have they chosen to follow a comprehensive programming model such as Microsoft.NET. Open-source certainly provides you with code and full-blown software applications that you can use immediately without having to have a substantial budget. Having said that, the biggest negative is that with open-source you are basically on our own when it comes to support and any form of version control. This is a potetional risk that you need to consider. On the other hand if your ecommerce software provider is using Microsoft technologies then you can be rest assured that the Microsoft.NET framework is a well developed and consistent programming model to allow ecommerce software houses to build applications that are stable, visually stunning from a user perspective and have the ability and robustness to model a wide range of business processes in a controlled manner.
Search engine optimisation is a long term strategy and shouldn’t be taken lightly. Stay well clear of ecommerce website companies who claim they can deliver you an ecommerce solution that is fully optimised and will achieve rankings on page one of the three major search engines. Google use more than 200 signals (which includes their page rank algorithm) to digest the whole link structure of your website solution and decide whic website pages are the most relevant. They also carry out an intensive hypertext-matching analysis to decide which pagers are most relevant to a keyword search that has been made by an internet user. So, to make sure your website conforms to these you need to implement a long term strategic search engine optimisation.
When building ecommerce solutions you need to take into consideration the payment gateway that you will choose in order to have the capability to take payments online via your ecommerce store. There are lots of different types of payment gateways out there with many different offerings which can be confusing so it is imperative that you choose an ecommerce company who are experts in this field. The types of questions you need to be thinking about is whether you choose a payment gateway where you will need to have a MID (merchant ID) or use a merchant bureau service where you do not need to apply for a MID via a bank. Do you choose a hosted payment gateway solution where the internet shopper leaves your ecommerce web store to make payment or an inline solution where the internet shopper does not leave your ecommerce shop; a far slicker solution in our opinion. What about the perils of fraudulent transactions? When choosing a payment gateway you need to consider the fraud screening tools and risk management services they offer in order to protect your online business, for example does the payment gateway support the 3D Secure Scheme (chip and pin for the web) that has been created by Visa and MasterCard.
It’s all well and good having a fabulous looking and rich in functionality e commerce solution if nobody knows that you are there to purchase your products. As soon as you start thinking about building your ecommerce website you should also be thinking about online marketing at the same time. Devising a web and internet marketing strategy early on is essential. Investigate all of the different types of internet marketing and decide which one/s best fit your online business and set aside a realistic budget. This could be setting up a PPC ad campaign to have an instant presence on the internet or looking at a long term strategy of getting high rankings for certain keywords on the natural listings of the major search engines. Whatever it is don’t leave your internet and web marketing strategy to the last minute. Remember the goal of your ecommerce website solution is to be profitable and in order to be profitable your potential customers need to know you are out there.
The internet is now available on a range of devices and this means that your website can be accessed across them. Responsive ecommerce will allow you to create a website that will work on all these different devices without having to create a separate website for each. The Advantages of Responsive Ecommerce Responsive ecommerce... read more »
Internet browsing is no longer limited to the desktop but can be performed on various devices. It is important that businesses have responsive websites because you will only need one website that will work seamlessly across all the devices rather than having to make a separate mobile website. What Are The Benefits Of Having... read more »
Search engine optimisation is an important feature that should be considered when looking at ecommerce solutions. SEO plays an important part in online marketing and helps channel customers towards your website. What Are The SEO Features To Look Out For? You need to look at whether your web address is available to access... read more »
The internet is swiftly becoming the most preferable way to shop and as such you need to ensure that your website is the best it can be and that it’s available on all devices. Your website is designed to attract customers to get them to make a purchase and to keep coming back. Therefore, it’s vitally important that... read more »
At Advansys, we have over fifteen years of experience in building and developing ecommerce websites. Just take a look at any of our clients who have posted an ecommerce review on our site today to understand why our web platforms are so successful. Why Do Our Customers Always Leave A Positive Ecommerce Review On Our Site? Just... read more »
Customer reviews are very important as they can help promote your products. Encouraging your customers to leave behind an ecommerce review has a number of benefits for SEO, traffic and more. But how can you get more on your site? How To Get A Better Ecommerce Review? The first thing that you need to do is make sure that... read more »
Ecommerce is becoming the most popular way of marketing and selling products. There is a vast amount of ecommerce businesses around so you need to make sure that your business stands out from the crowd. The best way to do that is through online marketing. You can do this by hiring an SEO company. They will provide an ecommerce... read more »
Responsive ecommerce web design reduces the complexity of a site into a single code base, which improves customer experience on mobile and tablet devices. Why change to responsive web design? More people are now using mobile and tablet devises to browse the internet than ever before! This makes it important for your company... read more »
When it comes to ecommerce, omni-channel means having a presence in all forms. What this means is omni-channel ecommerce is e-retail that uses all available forms of customer interaction. While it may seem obvious that brands should be using every possible means of communicating with potential customers, not all are.... read more »
Websites are no longer just viewed on desktops. Now that mobile phones come with internet and tablets are the latest thing, websites can be viewed on a range of different devices. It is important to think about what device your website will be viewed on so that you can make sure your website is the best it can be to... read more »
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