Advansys specialise in building proven scalable ecommerce website solutions that deliver results for our clients. Our flexible ecommerce framework allows clients to pick and choose modules that best fit their business
The biggest headache for retailers is managing orders and products across all channels, such as eBay, Amazon, Play.com, Priceminister and Fnac. The advansys multi channel retail solution solves this pain by providing one single interface.
Eurocell PLC wanted a joint B2C and B2B portal for two separate product catalogues all integrated with SAP. Advansys were able to meet that demand within a single website with unique client logins which were then able to display the correct product catalogue [...] read more »
Rude Wines, a new start-up online wine company, wanted a B2C eCommerce website which allows its users to sign up and subscribe to monthly wine packages. It was essential that the website remain on-brand, to stand out in a very competitive market. [...] read more »
Orico sell an award-winning range of natural skincare products. With our ecommerce solutions, Advansys has provided Orico with the means to sell their products not only in the UK, but in the US and later Europe as well. This has allowed Orico to grow [...] read more »
It's not an easy task choosing the right ecommerce development company to build your ecommerce website solution. Just searching on the keywords "ecommerce solutions" in Google brings back over 1.8 million web pages: that's a lot of development companies potentially offering to deliver you the best ecommerce solutions out there. So, the question is how do you protect your investment by choosing the right ecommerce web development company first time who not only has the technical programming skills to deliver award wining e commerce solutions but the business skills that have a sales slant to deliver a successful online business? At Advansys we have devised a set of ecommerce guidelines to help you make the right decision when choosing one of the many ecommerce solutions out there.
An internet shopper will make a decision in the first 6 seconds on whether they will stay on your ecommerce website and purchase a product or decide to go to one of your competitor sites. For that reason the web design to be compelling and have the ‘stickiness’ for the shopper to stay. That could be due to the high quality images of the products you are selling to entice the customer with the attention to detail or the easy to use layout. To instill confidence in the internet shopper to part with their money your web design has to look high quality with a professional feel. Don’t fall into the trap of buying cheap off the shelf ecommerce template designs which do the exact opposite. Instead chose an ecommerce solution company who have a dedicated team of web designers who have experience in creating compelling designs that act as a sales tool to take into account the goals the website needs to achieve in order to be successful and more importantly profitable - click here to read more
You might have the perfect design to keep your customer on your e commerce website but if you make it hard for them to buy by poor navigation on the site it doesn’t matter how perfect your web design is they will simply move on to another site which does make it easy to purchase. Internet shoppers are lazy so help them as much as possible by having as few clicks as possible. Ask your potential ecommerce development company about implementing a single check out page which reduces the number of clicks during the shopping basket process which reduces your abandon rate. If you have 1000s of products your ecommerce web development company should be advising you on the best way to present these products to the customer. Introducing a simple ‘filter module’ would straight away solve this problem, for example filter, by price, brand, category, age group etc.
There are various types of ecommerce solutions out there on the market. Static off-the shelf e-commerce stores tend to suit smaller budgets. These types of solutions are limited in terms of their flexibility to be customised and nine times out of ten need more involvement to keep updated or to make minor changes such as changing a product image. Basically you get what you pay for. If one of your pains is to streamline productivity then you want to consider a content management system that is database driven to enable you to dynamically make changes and keep content fresh with very little technical involvement. Extensibility is also key, not only should your ecommerce provider be able to provide you a scalable ecommerce solution but one that has the flexibility to grow as your business requirements change. Ideally you want to look at a modular ecommerce solution that allows you to plug in additional functionality with minimum of effort, for example customer loyalty schemes, promo codes, gift vouchers, buy one get one free etc. Taking this even further from a long term investment perspective you should consider how your ecommerce supplier deals with customisation and bespoke development that is specific to your business and your ways of working. In other words, you don’t want to invest in an ecommerce solution where you discover later on down the line that the solution does not have the flexibility to customise resulting in having to reinvest in a brand new solution.
When choosing an ecommerce supplier it is important to consider their software coding standards. In others words, have they chosen to go down the ‘free’ open-source software route or have they chosen to follow a comprehensive programming model such as Microsoft.NET. Open-source certainly provides you with code and full-blown software applications that you can use immediately without having to have a substantial budget. Having said that, the biggest negative is that with open-source you are basically on our own when it comes to support and any form of version control. This is a potetional risk that you need to consider. On the other hand if your ecommerce software provider is using Microsoft technologies then you can be rest assured that the Microsoft.NET framework is a well developed and consistent programming model to allow ecommerce software houses to build applications that are stable, visually stunning from a user perspective and have the ability and robustness to model a wide range of business processes in a controlled manner.
Search engine optimisation is a long term strategy and shouldn’t be taken lightly. Stay well clear of ecommerce website companies who claim they can deliver you an ecommerce solution that is fully optimised and will achieve rankings on page one of the three major search engines. Google use more than 200 signals (which includes their page rank algorithm) to digest the whole link structure of your website solution and decide whic website pages are the most relevant. They also carry out an intensive hypertext-matching analysis to decide which pagers are most relevant to a keyword search that has been made by an internet user. So, to make sure your website conforms to these you need to implement a long term strategic search engine optimisation.
When building ecommerce solutions you need to take into consideration the payment gateway that you will choose in order to have the capability to take payments online via your ecommerce store. There are lots of different types of payment gateways out there with many different offerings which can be confusing so it is imperative that you choose an ecommerce company who are experts in this field. The types of questions you need to be thinking about is whether you choose a payment gateway where you will need to have a MID (merchant ID) or use a merchant bureau service where you do not need to apply for a MID via a bank. Do you choose a hosted payment gateway solution where the internet shopper leaves your ecommerce web store to make payment or an inline solution where the internet shopper does not leave your ecommerce shop; a far slicker solution in our opinion. What about the perils of fraudulent transactions? When choosing a payment gateway you need to consider the fraud screening tools and risk management services they offer in order to protect your online business, for example does the payment gateway support the 3D Secure Scheme (chip and pin for the web) that has been created by Visa and MasterCard.
It’s all well and good having a fabulous looking and rich in functionality e commerce solution if nobody knows that you are there to purchase your products. As soon as you start thinking about building your ecommerce website you should also be thinking about online marketing at the same time. Devising a web and internet marketing strategy early on is essential. Investigate all of the different types of internet marketing and decide which one/s best fit your online business and set aside a realistic budget. This could be setting up a PPC ad campaign to have an instant presence on the internet or looking at a long term strategy of getting high rankings for certain keywords on the natural listings of the major search engines. Whatever it is don’t leave your internet and web marketing strategy to the last minute. Remember the goal of your ecommerce website solution is to be profitable and in order to be profitable your potential customers need to know you are out there.
The latest buzz word in the world of ecommerce, responsive design has taken off in 2014, making it one of the most valuable tools in an e-retailers arsenal. An impressive ecommerce solution, responsive ecommerce design automatically adapts the information displayed according to the device it is being viewed on. What Have... read more »
In a market dominated by the efficiency of your online store, it is becoming increasingly important for ecommerce retailers to provide consumers with an e-retail solution which works on all devices. Why Is Responsive Ecommerce So Important? In the UK, 7 out of 10 people now own a smartphone, with 32% of UK online sales... read more »
According to the latest results, 32% of UK online sales were made via a mobile device in 2013 . A rapidly emerging sector, visits to e-retail sites via smartphone and mobile devices now account for almost half of all traffic. Make The Most Of Mobile Traffic With A Responsive Ecommerce Website When online retailers look... read more »
The latest design trend to hit the web, responsive ecommerce design is a set of tools and techniques which ‘rearrange’ the way in which a website displays information. What Is Responsive Ecommerce Design? Responsive ecommerce design automatically detects the resolution and size of the display screen, and responds... read more »
In todays frenzied, finance driven world, we have observed the rise of the online marketplace, due to ever expanding technological benchmarks being set. The line between commerce and ecommerce has subsequently been blurred. Given the increased importance placed on having an online presence means as a business owner,... read more »
Business to business ecommerce has been on a steady incline over the last year, with the introduction of Amazon supply and Google shopping suggesting that the B2B market will double the size of B2C by the close of 2014. All B2B ecommerce companies who currently do not have their products available online should consider it... read more »
If you own an ecommerce business in today’s cutthroat financially focused world, it is imperative that your customers can easily and readily find your website. Given the wealth of ecommerce and SEO based organization out there, choosing the right one can be a seemingly overwhelming, and time consuming task. To make things... read more »
With most attention being paid towards B2C ecommerce, little of the limelight has fallen upon the ever expanding market of B2B ecommerce. A survey in 2013 showed that around 57% of business buyers purchased goods online, and about half of them had spent over $5000 on their order. In 2013, Forrester estimated that the B2B market... read more »
Customers on ecommerce websites read product reviews before they commit to a purchase. It seems that consumer reviews have become integral to any online marketing strategy. The team at Advansys look into the reasons why you should consider having consumer reviews present on your ecommerce website. Customer Reviews On Ecommerce... read more »
Running a successful ecommerce website with constantly changing customer needs is challenging. One of the most important aspects of running a website is engaging your potential visitors- certain factors will drive them away from your site within the first ten seconds. Here are eight tips on what to avoid if you want to keep... read more »
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