plan your ecommerce site design

Good ecommerce website design will dramatically improve your customer conversion rate, brand recognition and ultimately sales. But good ecommerce design only comes from good planning beforehand. We have asked our ecommerce website design experts to put together some top tips to help you plan your ecommerce site design.

Products and services

Ensure to understand your product range, service and target market before beginning your ecommerce design. Your ecommerce website can be designed to enhance the product range and target a specific audience. Even the way your menu structure is designed will be based on your product line, so its important to know this ahead of the design stage.

Ecommerce site structure

The most common ecommerce site structure will consist of a homepage, product category page, product list page, and product description page. This will form the overall structure of your product line so you should consider your product categories and how you want to display information. Good site structure will also improve search engine optimization (SEO), so choose wisely.

Corporate brand

No matter how small or large the company you should aim to reflect your corporate brand across your ecommerce website design. Brand recognition is the key to success, and ensures your company looks professional. If you don't already have one, advansys can design your corporate identity including logo design.

Images

Images are so important to success online. Remember that images are what sell the product, as it's the only way a visitor can view the product. Make sure to plan how you will create your images, and ensure they are of high quality. Ask yourself, will you take images internally, or sub it out to a professional photographer?

Maintenance 

With a ecommerce solution from advansys your website comes with a content management system so that you can easily keep your website up to date with the latest products, images and news. But have you considered who in your company will use this to keep the site updated? It's worth planning ahead for the best results online.

Good planning will result in a successful ecommerce solution, and ultimately great sales. So when you're ready to take your plan further, contact the ecommerce experts at advansys who can turn your plan into a reality. Check out our ecommerce design portfolio for examples of solutions completed by the ecommerce design experts at advansys.