Tips for Selling Online

Selling online is not a complicated concept, managing online selling is not a complicated process. The hard part is the bit in between the concept and reality, getting your own ecommerce website.

Actually, as hard parts go its not that bad, in fact Advansys can build you your very own bespoke ecommerce solution with no pain or hassle on your part at all. There are some jobs that you will have to do to enable us to build your website but for your convenience I have listed these here.

1. Keep your eyes open

You may be lucky enough to have already established a style for your company but in case you haven't, keep your eyes open as you surf the web for details and styles of websites that you identify with and feel would be good for your business. Having a clear aim makes it easier to communicate that to the team building your website.

2. Sort out your product catalogue

Making sure your product catalogue is laid out in a sensible way, with logical Sku codes (Product numbers) and clearly broken down descriptions and technical data not only makes our jobs easier, it also makes your website neater, clearer and more easily optimised as part of your SEO campaign.

A part of the catalogue that is often overlooked is categories and groups. Make sure you classify your products into categories that will make up your store's structure and if required collect ranges of products that are the same or similar (perhaps groups of shirts that are the same design but multiple sizes, or paints that are the same size of pot but in different colours). This kind of preparation will make the quote for the work more accurate and also the build phase of the project move much faster.

3. Take good Photos

Take high quality photographs of all your products, name them by Sku code and then save them to a CD, having this information up front makes for a very fast website design process and also a fast build phase as product load will take no time at all.

4. Apply for an ecommerce MID

An ecommerce MID is not the same as the MID you needed for your PDQ machine, it is wise to prepare this in advance, or at least as your site is commissioned.

5. Buy your Domain name

Make sure you don't miss the boat, buy your domain name early so that graphics can be confirmed and hosting set up before the completion of the project.