ecommerce blog

Homepage Ecommerce Design

Written by: Stephen | November 16th, 2009

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Consumers want simplicity, usability, an easy shopping experience with an ecommerce website. The Homepage design is key. Your home page is the shop window of online store and a major part of your website design. It needs to be appealing, to draw the Customers in. Brand Identity should be clean and clear, who you are and what you are selling. First time users will need to know.

The website design should incorporate your business, your logos and colours. You don’t want to confuse people with a complex home page. Easy to use and simple solutions to the user needs. Concentrate on text links and use of information about your company or products. Include a good description of your business and products. By writing good copy and including it in all the right places you improve the search engine optimization of your store and become more visible and usable for customers. Navigation to your products through these text links, good visual representation of your goods and small flash animations will help keep the customer on your website, interested with your business and therefore keep exploring what you offer. A search engine will provide a speedy resolution to the consumer needs, by taking them to the specified demands. This needs to easily recognisable and simple to use. Company information should be kept together and logical. Contact details and customer service information should be readily available and clear. Take a look at our ecommerce portfolio, for inspiration and an idea of what we can do for you.

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