why is video important

Video is important as it is a form of media to get your message across to your customers in a clear, consistent and compelling way.  Video websites stand out above the rest as they get across your message straigt away and make it easy for your customers to see straight away what you are promoting on your website.  Adding live talking characters enhances your ecommerce website, for example a live talking character can explain your products in detail and instill confidence for your customers to purchase - a plain old static image can't do this.