Avoid Customer Drop out

Around Christmas time the rate of customer dropout from the shopping cart of ecommerce solutions increases dramatically. There are many reasons for this, an increased number of shoppers and many of them only prospecting is one major cause.

So how do you stop this drop out rate increasing?

The main tips are to be clear and make the shopping process as painless as possible. Here are 5 things you can do to acheive this:
 

1. Avoid last minute updates to the final cost
   No one likes a bad surprise so make sure that your delivery rules are clear and where possible, simple so that calculations can be made on the fly by the total display on your site.
    
2. Give your customers full information
   Tell them how long delivery will take, give easy access to any information that might influence their decision to buy from your site.
    
3. Allow for alternative payment routes
   It takes all sorts to make a world and some people prefer hosted payments to on page payment gateways. Maybe think about offering Paypal as well as your normal gateway to keep your conversions high.
    
4. Advertise your channels
   If a customer isn't happy to shop on the web (and this may be no fault of your site. Some people are just like that) then make sure they know where they can call or mail or even drive to to buy the item from your company the simplest way to do this is with a good website design and also making sure you have the ability to take orders via the phone.
    
5. Save the cart!
   Provide the ability to save the cart contents or to add the contents of the cart to a wishlist to ensure that customers feel safe in going away and checking your competitors. if its easy for them to come back and remind themselves of the great deal you offered you're bound to get the sale.

For more advice on Ecommerce Solutions and tactics for your website please contact Advansys.