The Advance of Online Shopping

 2010, the teenies or the tens, whatever you want to call this decade is definitely the decade of eCommerce. In fact trading on the internet is at an all time high and has shown consistent growth even through the recession. The British Population Survey has been producing results that show that nearly half the population of Britain made an online purchase at some point every three months. This is an incredible figure when you consider that just over half the population have been active on the internet and around three quarters of Britons are online.

It seems that online purchases are not the trend of the youth of Britain either. The most active demographic are the mature 35-44 years. Partially this can be explained by the ever present buying power of this age group and the fact that the youth market are more prone to making impromptu purchases, a far less prevalent part of the ecommerce market (unless of course you are talking about eBay).

Both the grocery and the non-grocery sectors of the market have shown considerable growth over the last few years, with the last year achieving record figures. This spread does mean that the expected specialism of online shopping is not happening as expected and that shoppers are actually increasing their use of eCommerce Websites for everyday shopping as well as special purchases. This is great news for the industry as it is proving that eCommerce is coming of age and that any seller without an online store is in danger of losing out to those who are better focussed on keeping up with the changing face of retail.

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