ecommerce blog

Is a search box significant for web design?

Written by: Ian | March 2nd, 2010

Here at advansys we include a search feature on every ecommerce solution and website design we create (unless removed on request by the client). It's a quick and easy way for a visitor to navigate to a chosen page without the need to search for and use menu options. But little people understand the significance of a search feature on their web site design, and how it can be used to the owners advantage, so we have asked the ecommerce experts at advansys to explain.

A high volume of visitors choose to use the search feature as apposed to the navigation menu, and the information entered can be valuable for determine customer needs which can easily be collected using web analytics. The information entered may reveal the information that the website does not sufficiently cover, and can also reveal pages that may cause confusion. By analyzing the given search entries, you can resolve any problems.

By observing which page a search was made from, and where the user navigated to can also be useful information to determine how an individual page answers the users needs. If a visitor leaves the site immediately after obtaining their search results, maybe the search feature needs to be improved. Perhaps too many results are offered and are not relevant, so the user simply goes elsewhere.

You will also find that a successful search feature can improve conversion rates by helping a user find what they are looking for, so its importance should not be overlooked. Here at advansys we understand the importance of a search box in terms of website design, and encourage all users to include one. If you want a web design or ecommerce website design that includes a search feature, contact the e-commerce experts at advansys for more information.