Google offers local product availability search

It is no secret that bricks and mortar stores have been seeing a slump in business while eCommerce websites have grown and gone from strength to strength. This trend may have something to do with the convenience of online shopping, there is no need to leave your home to order products, comparisons between suppliers are readily available and there is no need to fight through traffic, fight for (and pay for) parking at the shop and no need to push through the saturday shopping crowds on the high street.

However, the day of the physical shop is not dead and Many eCommerce websites are operated in conjunction with a bricks and mortar store. For the owners of these stores Google's latest enhancement to their search facilities, that of Local Product Availability Search will prove of great interest. Adding to the already great capabilities of Google's users to find local services and stores, with locations marked on the interactive map, Local Product Availability Search will allow shoppers to ensure that the item they wish to buy is definitely available and where nearby it is available. 

For eCommerce stores dedicated to niche markets this enhancement could actually create an increase in business as if shoppers are able to check and find that the product they are hunting for is not easily available from a local shop they will hopefully turn directly to finding the item on an online store rather than wait for the item to become available nearby.

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