eBay wins trademark dispute

With eBay being one of the largest ecommerce solutions on the internet, selling a gigantic number of products there's no big surprise that they come across frequent trademark and counterfeiting controversies. This month eBay was accused of infringing Tiffany & Co's trademark by enabling the sale of thousands of counterfeit items.

eBay garnered a significant legal victory however when the 2nd US Circuit Court of Appeals found that eBay did not infringe or dilute Tiffany & Co well respected brand identity, even though it facilitated the sale of thousands pieces of knock-off jewelry on its website. Despite winning the legal battle eBay was scolded by the three-judge panel, potential exposing itself to future false advertising claims by continuing to advertise that all the products sold on its site are authentic.

So if you sell on eBay, and want to ensure customer confidence and trust, especially if you sell fully licensed products then you should advertise this, and make sure your eBay store design reflects your core values. Here at advansys we can design you an eBay store and listings page design to look any way you require, enhancing your brand identity design and increasing your online sales. Take a look at our eBay design portfolio for some great examples.