Design ecommerce websites for B2B and B2C markets

Here at advansys we are well known as ecommerce experts who work on mixed market ecommerce. Two main online markets include business-to-business (B2B) and business-to-consumer (B2C). But what are the design differences between the two? We have asked our ecommerce designers to briefly explain the differences.

Ecommerce websites for B2C

Consumers have a level of expectation which involves a combination of well designed banners, good images, interactivity and informative information in an easy to use interface that makes the online shopping experience both pleasurable, quick and easy. Appearance is key to success to ensure trust and confidence in both the online company and products to ensure successful online sales. Its important to ensure your ecommerce websites are regularly reviewed and updated to follow the very latest trends in web design, user expectations and technology to provide the very best user experience possible.

From a marketing perspective for B2C you also have the advantage of using social media marketing to target the audience hands on. Cross Channel Marketing has become almost essential with the boom in online companies, so be sure to use the very latest marketing tricks and techniques to attract the right customers and gain increased traffic.

Ecommerce websites for B2B

Businesses on the other hand and less concerned about fancy design, clever tricks and promotions and more on finding the products, the relevant information and buying the products quickly with no problems. Its still important the website looks good to a professional level, however focus on product images, and 'to the point' product information. Navigation must be simple, with a good search facility included as its essential a product can easily be found.

So if you require ecommerce solutions targeted at B2B or B2C contact the ecommerce experts at advansys for more information on our Flexible Ecommerce Solutions. Take a look at our ecommerce designs for some great examples of both B2B and B2C website designs.