ecommerce blog

A well built and compliant site is a must

Written by: Richard | June 23th, 2010

Part of creating a new ecommerce solution is ensuring that the site performs well in the search engine results pages. Search marketing a new site is always a complicated business which has now become even trickier. The latest release of Google’s search algorithm has increased the focus on pages being well built and fully compliant with accessibility standards which may mean that some off the shelf ecommerce solutions are not going to be able to perform as well as solutions that can be updated and modified to keep up with the changes in requirements.

Worse news is that the speed of a website is now going to affect its ranking on the SERPs, this is a change that while it makes sense (quality site should be faster) it will definitely skew the position of a website within the search pages in favour of larger companies who can afford the premium prices for dedicated servers and higher spec connections.

These changes can be overcome by focussing on the development of your site to ensure that it is as fast as possible, and by commissioning your site from an ecommerce company rather than just purchasing off the shelf software you can ensure your site is fully compliant to give it a headstart.

Advansys specialise in creating quality ecommerce websites that rank well with google, no matter what changes are made to the algorithm or to the standards to which websites need to conform.