ecommerce blog

Mobile ecommerce draws in real world shoppers

Written by: Richard | August 3rd, 2010

Mobile ecommerce may not have had the industry shaking impact that many were expecting, in fact mobile ecommerce has largely been about ensuring that your standard ecommerce website works just as well on mobile browsers like the iPhone’s safari browser as it does on the main players of desktop browsers.

However a new trend shows that many consumers are using their desktops, and internet enabled phones to plan shopping expeditions, pre-checking prices, locations and availability of products, and it is this trend that a savvy ecommerce webmaster – who also operates a bricks and mortar store - can take advantage of.

Advertising physical contact details, phone numbers, addresses and directions on your ecommerce website takes advantage of the still common trait for consumers to check their potential purchases physically, and those wanting the instant gratification that walking into a store and exiting with a purchase in hand can bring.

Extra functionality that can be built in to your ecommerce solution to give you an advantage in this tactic is the ability to check instore stock levels and also to reserve items (with no obligation to buy). Checking stock levels is easy if your EPOS system is hooked into your CMS (content management system) and reserving items is also not difficult if the relationship between EPOS and CMS is two way. In conjunction with publishing store locations these additions to your ecommerce solution will make your company appear far more customer friendly than your competition and give you a better chance of making that sale.

Advansys ecommerce solutions are designed for complete flexibility and our background in bespoke development means that we can integrate your solution with any back office system, or create a fully cross channel CMS to your requirements. Contact us for the best in ecommerce solutions development.