what is a brand and why is it so important

Have you ever walked by a shop, or picked up a brochure or product knowing what you have picked up without seeing any logos? The distinct blue stripes of Tesco, or the yellow and blue buildings of Ikea for example. Do you go into a shop knowing the quality of product and service you will be given? A messy shop or rude staff will push any customer away.

A 'Brand' is the essence of everything that a company or firm does. Its essentially a relationship between the client and the products or services. So why would this be any different online? You would be surprised how many companies overlook this area, and now since websites are the primary communication with its clients, its more essential than ever to get this right. Online, users are a click away from a competitors site, so its vital that those users are kept. A poorly designed website, with poor navigation is just as bad as a messy shop. The customers will walk away. If the layout does not reflect the company image, you could attract the wrong customers, and push away the customers you want. A website design should be seen just as important as the product and service provided. A design that reflects the company brand, aimed at the correct customers is really worth the investment.

If you want to get this right, contact the team at Advansys and we will ensure you company brand is reflected in your website. Check out our portfolio.