MCommerce Trends for the Future

Trade done through mobile devices is called M-Commerce where customers buy products via mobile optimised version of the producer’s online store.  Now you could reach your customers wherever they are.  The four potent marketing tools for M-Commerce are mobile web, applications or apps, advertising, SMS or MMS messages.  By combining mobile marketing with informative content, videos, and pictures, you could connect with more customers in a more personal and interactive way.  Mobile web is the quickest way for customers to gain and access information about your company, and the return on investment is substantial.

Website design plays a vital role for successful M-Commerce, so the website development should keep in mind that the site needs to be easily navigable and showcase various pictures of your products.  They should also be able to click on the photos to get a clear cut idea about the product.  It should also have a locator to show customers where the store is located and if there are any branches nearer to the customer’s geographical location.

Amazon accounts for 70% of the mobile commerce market with thousands of customers interacting and transacting with Amazon through mobile devices.  M-Commerce apps and well developed back-end solutions help Amazon to send information to customers, such as order status updates, sales and marketing messages, and coupons.  The use of voice recognition system lends a helping hand for customers to search, browse and purchase.  With multi-channel ecommerce solution from Advansys your products can be automatically placed on to the Amazon.com via an automated feed process from your ecommerce website as part of the Amazon integration.  Alternatively Advansys offer bespoke m-commerce solutions – call us today to find out more!

Advansys Limited Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 838 2700 Fax: 0845 838 2701 sales@advansys.com