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The Advansys Group Experts in CRO

Written by: Andy | September 15th, 2011

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How well your ecommerce website converts visitors to customers is crucial for the success of any online business.  Conversion rate optimisation is the process of optimising your ecommerce website content to minimize visitor bounce rate, and offers a more direct way of measuring return on investment.  This involves monitoring of human interaction with an ecommerce website and persistent testing to improve percentage of visitors that turn into customers.  The percentage of visitors turning into buyers is called conversion rate. Using simple technology on your ecommerce website you can see how changes affect your conversion rates and you could quickly increase visitors to your site.  Advansys has a proven track record of improving performance of our client’s ecommerce websites.

With our extensive knowledge of ecommerce we analyse data to produce increased conversion rates.  We use Conversion rate optimisation strategies that create user-friendly pages and focused landing pages for every targeted keyword.  The process consists of analysis of people using your site, heat mapping, click analysis, bounce data and tracking monthly targets.  Our Conversion Rate Optimisation techniques also includes persistent monitoring of your site seeking for quick wins and promotional opportunities to increase conversion rate.

Chat with our friendly staff about how we could help you convert more business through your ecommerce website by getting in touch at Advansys Limited Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 838 2700 Fax: 0845 838 2701 sales@advansys.com

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