Increase conversion over christmas

With Christmas around the corner (yes, I went there!) it’s time to take a look at how you can quickly and effectively take advantage of the festive season.

Advertise final postage dates – Shout them from the rooftops! Include them in your banners and website design. Remind people they don’t have long to order their gifts from your website. Take a look at Royal Mail’s last posting dates for Christmas 2011 http://www2.royalmail.com/greetings?campaignid=RM_promo_home1

Make details of your P&P crystal clear from the outset – Don’t wait until the payment page or even the basket of your ecommerce website to let people know how much you’re charging for postage, make it clear by the product page if possible. If people have difficulty trying to find details of your postage they’re less likely to trust you and your website and will leave. People get very antsy about P&P, especially around Christmas.

Integrate your services – Make the shopping experience you provide as smooth and fluid as possible. My previous point applies: the easier you are to navigate, the higher your conversions, especially around the biggest shopping holiday of the year. At Advansys we can help you with this with our multi channel ecommerce framework, which provides you with amazon integration and ebay integration as well as play.com and plenty more for a streamlined, easily manageable interface, making it much easier to keep your customers happy.

For help and advice about website design, multi channel ecommerce or other related queries contact the ecommerce website experts at Advansys for more details. sales@advansys.com