designing for your customers

Any business will know that its customers are vital to its success. Products are designed for the customer, as well the service. It is however often overlooked at the importance of knowing customers to get the best results on your website.

Having a great looking website, that makes you happy might seem like a good thing, however, if its not what your customers want or expect, your unlikely to get customers who re-visit your site. This is no different to functionality, if its not what your customers want, you have a problem. If you are selling flowers, the functionality your customers expect will be far different to that of a car manufacturers website. Its important to develop a website design and functionality that your customers expect from your type of business.

It's obvious, but research is so important. It would help to understand the following:
•    Who is your audience? Who are the people who will visit your site regularly? As a designer I can tell you that a web design will vary greatly dependent on the audience. From gender to age, business to business, anything could affect the final design.

•    What does your audience expect? Do the customers want lots of detailed information, lots of diagrams or, do they expect less text and more images. Your designer can help in this area, but dependent on your company type, and audience this would vary.

•    Bring them back! Any business would know its important to retain customer loyalty, which is the same for any successful website. The ability to bring back your customers is so important! Customer loyalty leads to increase in traffic. Look at some of the successful websites such as amazon.com, Youtube or facebook. The success of these websites is an example of the power of customer retention and referrals. Look at the website design of these sites, it is fairly simple but it offers its visitors what they need: products and services that matter to their audience.

Without knowing your market you won't be able to communicate your requirement to your website designer. At the end of the day you will only achieve from your website design what you tell your website designer.

Advansys can help you get the best design for your customers and get the results and traffic your service deserves. Our talented team have the experience, knowledge and dedication to get your site right first time, designing to your exact requirements and advising when you need it. Check out our portfolio here to see what we have done already for so many companies.