email newsletter design

Many companies send out mail-shots to their customers with an overview of a new product or service or an offer to gain extra customers. This of course is fairly pricey due to the print costs. HTML Email newsletters on the other hand are cheaper and can be highly beneficial to your business. Not only can they help you to revive an old customer database, they can help you distribute information to a wide audience.

What are the benefits of sending e-newsletters?

•    Emails are a great way to get in contact with your customers. It doesn't rely on your customer remembering to visit your website, or seeing a printed advertisement.

•    Customers can get up to date information on the latest products, which can link directly to your e-commerce website.

•    Studies have proven email newsletters can create much more of a bond between user and company than a website can.

•    You can personalize your email newsletter design to suit the particular interests of that customer, instead of sending a generic brochure.

•    Your customer database will grow.

 Some email design tips

•    Users spend 51 seconds reading the average newsletter, therefore the layout and writing both need superb usability to survive in the high-pressure environment of a crowded inbox. Don-t forget to use the white space as discussed the previous blog titled 'the importance of white space in design'.

•    Email newsletters frequently loose potential subscribers due to usability difficulties in their subscription processes and designs. People often stay subscribed to newsletters they don't want because of this, which end up going in their junk email inbox, so the unsubscribe process is also worth improving.

•    E-newsletters need to be smooth and easy with helpful and relevant information to users. This information should be put into a few characters in the subject line.

If you want a fantastic newsletter design to run aside your award winning website design, contact the team at Advansys. Email newsletters can save you time and money! Check out our website design portfolio here.