ecommerce blog

internet marketing

Search Engine Promotion for ecommerce websites

Entered by: Richard @ 12/08/2009 23:00:00

Search engine promotion, or more commonly, Search Engine Optimisation, is the process by which a website is made to be more easily found and indexed by the automatic processes of search engines. Ecommerce websites are potential minefields for the the SEO specialist. ...

F Patterns Banner Blindness and SEO

Entered by: Richard @ 11/08/2009 09:37:00

Where do you want your site to appear in Google and Bing? The obvious answer is; "At the top". All major search engines have the ability to give you priority listings, placing your link above the normal listings or in a banner that appears on all search pages....

Google Analytics 6. Search Engine Traffic

Entered by: Ben @ 22/05/2009 11:14:00

SEO really has been a focal point for Internet marketers in the last few years. What was once a term only known byeCommerce proffessionals it is now considered vital for any website as standard. If no one can find your website, then it is not going to achieve the result...

Google Analytics 5. Site Overlay

Entered by: Ben @ 21/05/2009 11:13:00

As we have discussed so far - there is a vast wealth of data availible to web marketers in Google Analytics. The site overlay feature is a great add on for users to gain a visual perspective on what areas of their website are performing. With the site overlay feature yo...

Google Analytics 4. Vistors

Entered by: Ben @ 20/05/2009 11:13:00

Google Analytics provides a wealth of information on visitors to your website. Internet marketers may be able to fashion an educated guess as to what visitor activity occurs on their site and why, but without detailed data on where the visitors arrive from and what they...

Google Analytics 3. Setting Goals

Entered by: Ben @ 19/05/2009 11:12:00

Google Analytics is a great way to collate marketing data from your website on many variables, however it goes one step further by allowing web marketers and eCommerce retailers to set goals in their GA account. If your website is an eCommerce solution then your goal wi...

Google Analytics 2.Bounce Rate

Entered by: Ben @ 18/05/2009 11:10:00

One of the most common statistics used to measure your eCommerce solutions performanceb is the Bounce Rate. The Bounce Rate will tell you how many of your potential customers leave your website without going any further after landing on the page. Where as web marketers ...

Google Analytics 1. The Dashboard

Entered by: Ben @ 15/05/2009 11:09:00

After you have set up your eCommerce Solution to the Google Analytics package, one of the first pages you will see is the Dashboard. Visually the dashboard acts as the web marketers epicenter for internet marketing information. Your websites key variables and statistics...

Google Analytics ..An Introduction

Entered by: Ben @ 14/05/2009 11:07:00

Google Analytics is a powerful internet marketing tool that all eCommerce retailers sure must consider if they are serious about web marketing strategy.The great thing about Google Analytics is that it offers vital information about your website that you can understand....

Online Discounts and Coupons

Entered by: Ben @ 13/05/2009 17:20:00

When thinking of Promotional Codes, Discounts and Coupons - the web marketer would first and foremost target their current customer base. In order to be flexible in your internet marketing campaigns it is important to remember that discounts needn't be limited to target...