search engine optimisation

improve your website ranking with our search optimisation services

Search engine optimisation or SEO is designed to make your web site content more search engine friendly in order to make it rank higher. We will research your keywords and optimise your site based on the most searched keywords in your industry in order to drive relevant traffic to your site via the major search engines and directories.

seo junkies

SEO Junkies is a decidated team within Advansys who are 100% focused on optimising websites. Are we any good? Just have a look at the some of results we have achieved by visiting the SEO Junkies website.

seo training courses

SEO Junkies run monthly courses for search engine optimisation training. The intensive seo training courses are designed for developers, consultants, managers and business owners. On the course you will learn hardcore seo techniqiues that have a proven track record of delivering results.

how do you optimise my web site?

The process of search optimisation is multi-faceted. It is a combination of many factors and to most is still very much a black art, however, there are several key areas which we concentrate on when optimising your web site:

valid markup

It's a fact that the majority of web sites on the Internet are poorly written and coded. if you were to validate the HTML or XHTML markup they use you will find most sites are riddled with errors. You can validate your site at validator.w3.org. Try this site and see what it says about us.

redundant information

The market is flooded with WYSIWYG HTML editors and web authoring software and whilst this makes the job of producing web sites a lot easier, it also has a negative side-effect of producing irrelevant, unnecessary, and often badly formatted markup. Advansys optimise all code by hand and in many cases re-write it. This not only makes the code clean but also makes it more lightweight so there's less data to download. As a result the performance of your web site will improve by allowing web browsers to load the information quicker. Clean, optimised code is more visible to search engines and will have greater relevance.

meta data

In the past meta data (information about the contents of your web site) has been viewed as being highly significant to search engine bots and spiders and although it is still valuable we believe that today it plays a less crucial role. That said, certain aspects such as titles and keyword sequences need to be carefully thought out in order to maximise your ranking potential.

static urls

Certain search engines do not like dynamic URLs and whilst this may become less of an issue as search algorithms improve over time it is something that should be addressed. If you have a dynamic web site, for example with a content management system or ecommerce web site, the URLs used will be dynamically generated. Advansys use a URL replacement technique to ensure that all pages are accessible via static URLs thereby increasing your exposure to all search engines.

external links and google page rank

It's important to have a healthy number of incoming links from quality web sites. Not only does this give you more visibility out on the Internet but also adds to the credibility of the information on your site and therefore provides you with a better page rank.

avoid dirty tricks

There are some well publicised SEO techniques which are to be totally avoided. For example page cloaking which attempts to deliver different markup to the bot or spider than is actually delivered to the browser. Make no mistake about it that search engine algorithms get smarter and smarter and if you are caught trying to deceive them your web site will suffer. We know what works and what doesn't work where optimsation is concerned. We have spent significant time testing ideas and theories and have produced some amazing results.

what else should I be aware of with SEO?

Search engine optimisaton is not just a one-off activity; it's a continual battle. Methods change as search engines become more and more sophisticated. As Google themselves state on their web site, results can never be guaranteed (excluding pay per click, in which case it's costing you to be there). Any company telling you this should be avoided. Free or "natural listings" as they are known change position frequently so just because you are ranking well today does not guarantee you will rank well tomorrow.

can you optimise my web site?

Initally Advansys will give you a free consultation with some recommendations. If we don't believe we can increase your search engine ranking we will not waste your time or money, however, if we believe there are some areas for improvement we'll advise you on how we can help and the associated costs in doing so.

For further information about our search engine optimisation services please contact us.