social media optimisation

Social media optimisation (SMO) uses methods and strategies of generating publicity through social media tools such as community and networking websites. There are many different methods of generating this publicity and traffic for a website with some methods working better for some companies than others depending on the company’s target market. Standard methods of gaining traffic through social media optimisation include blogging, RSS feeds and social news buttons. All of these methods also help the general search engine optimisation of the site as well as generating traffic from other social community websites such as Twitter, Facebook and Digg.

In many ways, social media optimisation is a method of viral marketing through users telling other users in the community about the specific company. The more people your company reaches out to the greater the visibility of your company. This visibility can even bring in customers outside of the chosen target market, which may help when creating future marketing campaigns. With millions of users logging on to social media and social networking websites every day, the opportunity for business and exposure is huge. Facebook for example actually receives more impressions per day than Google does.

social media optimisation services

blogging

Having a blog on your site has become a vital feature for search engine optimisation as it is a great way of creating quality content for the site that is full of keywords and can talk about any current developments in the industry. This shows that the company is up to date and passionate about the industry they are in. Social media button and bookmarks can be added to the blogs so users can easily ‘tweet’ or ‘digg’ a page quickly and easily generating further social marketing for the blog post.

RSS feeds

Adding an RSS feed to the blog means that you can share content with others and show users what you are currently blogging about. RSS feeds are also incredibly good for search engine optimisation as it gives the search engines another part of your website to crawl for relevant content.

social media websites

Posting interesting pieces of advice and links to the recent blog entries is a great way of driving traffic to the site and keep people re-visiting the site for further tips. Social media posting can also back up any of your current marketing and internet marketing campaigns which can add some much needed value.

Advansys can offer all of these services from regularly blogging on a daily basis through to posting relevant and useful information about your products and services. All of these methods will help with search engine optimisation as well as generating traffic from other channels than just the search engines. For more information about these social media optimisation services along with our ecommerce solutions and ecommerce web designs, please contact our dedication ecommerce team.