facebook for ecommerce

Facebook has become the number one social networking website with more than 250 million active users worldwide logging on to tell others what they are doing, catching up with friends and seeing what others are up to. This vast source of information sharing means that finding potential customers through advertising can be filtered more to suit the individual. This can be one option although this can feel to many as an invasion of their space and the advertisements can even be viewed in a negative way. Facebook on the other hand can be a wonderful sales tool for marketing your ecommerce website, if used in the right way.

back up your internet marketing

Although you cannot rely on the power of Facebook to promote your ecommerce website it is a great way of sharing your current marketing activity with others. This can back up the marketing message you are trying to convey as well as maximising the potential income generated through other more expensive marketing material. Facebook is currently a free networking website that you can join but it will have to be used and updated regularly in order to expose your ecommerce website to as many Facebook users as possible. The ability to add video to the Facebook page means that others can watch any presentations that you may have given, which others can benefit from.

finding other target markets

Exposing your ecommerce site to millions means that the brand and website will be exposed to users who are not currently targeted by your company. By examining the users who sign up to your Facebook group means that you can find out what they are interested in, which could unveil an untapped potential target market that you had previously overlooked. Building up a distinct brand identity and corporate image through the Facebook page means a higher recognition of the brand, which is never a bad thing.

ecommerce product promotion

With regular status updates and Facebook messaging to a wide range of people your Facebook page can focus on particular products on the ecommerce website. Items that either have the largest profit margins or products that are suffering from dwindling sales can be boosted though telling others. Promotional codes can also be sent out only via Facebook to give users more of a reason to sign up to your Facebook page.

At Advansys, we are able to maximise the potential traffic to your ecommerce site through optimising the Facebook page with keywords as well as providing regular posts that can both inform others and entice them to revisit both the Facebook page and the ecommerce site. Although Facebook is a cheaper method of marketing your ecommerce solution, the time, knowledge and optimisation techniques involved mount up and many organisations don’t have the time or resources to implement this. For more information on our social networking services along with more information about Facebook and ecommerce solutions, please contact our ecommerce experts.