‘In the past 10 years, mobile phones have changed the way we communicate and live. In the next 10 years, they will change the way we do business. The mobile media and commerce markets offer long-term opportunities for forward planning’
Source: ‘2010 Mobile Trends’ Forrester Research January 2010
Research has indicated that many mobile phone users would have the confidence to purchase more products via a mobile website or app if the products were easier to find, intuitive search functionality was available with secure payment options. Once these barriers are dealt with the opportunity to gain new customers and increase sales revenue via mobile devices is huge. Advansys truly believe in multi channel ecommerce and to us m commerce is just another part of the jigsaw. A shopper can use their mobile device to do the following:
locate a store
purchase via the app
call a call center
What’s interesting is that the mobile device can be an integral part of the sales cycle.
‘In the second quarter of 2010, mobile web visits were made up of 37 percent iPhone, 29 percent iPod Touch, 13 percent Blackberry and 12 percent Android.’
Source: Mobile CommerceDaily
It is clear that the uptake on smart phones is phenomenal and at Advansys we believe that in 2011 this figure will dramatically increase. Mobile websites are at their infancy, so now is the time to invest in that profit driven mobile phone app or mobile website to give you first mover advantage over your competitors.