mobile websites

Internet technology is advancing, especially in terms of mobile communications and this in turn has meant that the world of internet shopping has also evolved. With the added functionality of being able to shop online using most modern mobile phones, many ecommerce websites are missing out on potential customers by not optimising a website for mobile phones. Mobile is changing the way we interact with the internet. Consumers are starting to have more confidence to purchase products online via a mobile device. Now is the time to leverage on this confidence by having your own mobile website.

mobile optimised websites

There are many ways in which you can optimise a mobile website; firstly you don’t want to lose potential mobile consumers because your ecommerce website hasn’t been built to be easily used on a mobile phone. A common mistake when building mobile commerce websites it to make the mobile website too complicated which leads to high bounce rates and low conversions. An m-commerce website should be simple to use and consumers able to easily navigate to through product pages.

The checkout process on a mobile website should also be a simplified version of your existing check out with as many time saving steps as possible to avoid mobile website customers dropping out at the checkout stage.

building a high conversion mobile website

There is a difference between building a mobile website and building a high conversion mobile website. Building a mobile website which will display on most modern mobile phones can be as simple as scaling down your existing website and simplifying the page layouts however adapting your e-commerce website to capture as many sales a possible involves more thought.

Here at Advansys we have a specialised team of mobile website designers who can guide you through the design elements that contribute to a high conversion m-commerce website. From the colours that instil confidence to the functions that encourage mobile shoppers to buy from a mobile website our website developers provide the expertise to make a mobile website stand out from the crowd.

To find out more about mobile website development contact an m-commerce website specialist.