search marketing

Gone are the days of internet users typing two simple keywords into a search box and hoping for the best. Online businesses are making waves, by experimenting with searches based on complex sentences (long tail keywords), incorporating mobile search with location data and making sure the results are more useful than just the traditional list of blue links. Online ecommerce businesses know they need to maximize their visibility and search marketing is a perfect way to do this.

Search engine marketing is the process of advertising your ecommerce website on search engines like Google and Bing through both the natural listings and also the sponsored ad’s. Search marketing is one of the most popular forms of online marketing reaching a huge amount of people within an instant, and given the intent-to-buy that these internet shoppers have as they search for products, you can attain a substantial ROI if your optimisation is done correctly. Search marketing can be carried out in a number of different ways depending on your budget and whether you need instant results.

search engine optimisation

Search engine optimisation is a long term strategy that requires looking at the entire ecommerce website solution in order to ensure that the ecommerce website can be easily read and crawled by search engines. The optimisation strategy is based around ‘on page’ and ‘off page factors’ with the objective of increasing the websites organic page results through a short list of keywords. ‘On page’ factors include adding relevant content onto the site with keywords, making sure the headings are correct and that the title tags are working well for the pages. ‘Off page’ factors include getting inbound links to the e-commerce website, which will help to drive traffic to the site as well as increase the authority of the website. The organic search rankings can take some time to see any dramatic results but the long term campaign will bring worthwhile results that will last much longer than other internet marketing strategies.

pay per click advertising

Pay per click campaigns are another internet marketing strategy that helps drive more relevant traffic to your ecommerce website solution. The campaign focuses on a number of keywords that you have to pay for every time a user clicks on the link. The more competitive the keywords are, the more expensive they are per click and sometimes these terms may not bring many conversions. A pay per click campaign generates quick results through putting the sites link at the top of the search engine in the sponsored links section at the top and the right hand side of the search page. With good quality initial keyword research and constant monitoring and management of the campaign, pay per click can potentially be extremely beneficial for your company.


 
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