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website design portfolio

who is the client?

Buy Vans Cheaper provide a one-stop-shop for all commercial van requirements. They offer low prices and leasing options on the latest commercial vans available

what is the web design brief?

To build a search engine optimisation friendly website with advanced coding and blog module in order to add copy quickly and easily. The web design was to be simple and clean, to offer easy navigation for all types of users, and match the brand they already had online from their previous website

website design evolution

Creating the design for Buy Vans Cheaper was simple and quick, our web design team looked at the brand image from the old website and recreated it whilst including modern design trends. There are large call-to-action icons to promote the contact details and bargain products which most users will be focused to.

Our web development team integrated a blog module into the website to offer an SEO friendly, organised way to add more copy onto the website quickly and easily. Blogs are great for SEO so it was essential that this part of the site was coded well to enable the search engines to crawl it easily without encountering problems such as W3C errors. There is an RSS feed hooked up to the blog module to enable users to subscribe to the latest news posted by the client as well as helping to syndicate information for SEO purposes. Quick links have been added to the bottom of the page to enable quick navigation for users as well as sitemaps to direct search engines around the whole website.

our final solution

The client are very pleased with the modern design of the website and simple navigation system. Buy Vans Cheaper were also grateful for the advanced CMS where they can upload data and make changes to the website quickly and easily.

Our SEO team are now working on the website to post relevant blogs and fully optimise the website for search engines. Although the website has only been live for a few weeks, it is already receiving great SEO results and we expect to see this continue in the coming months.
 

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