Are you ready for the start of the pre-Christmas sales? With lots of customers expected to browse the web in search of great deals and awesome Christmas gifts for their loved ones, it’s more important than every that all eCommerce businesses are fully prepared to sell online during the exciting holiday season.
You can’t help but have noticed that times are tough for the average high street. In the last two years alone, more than 6,000 retailers have closed due to a lack of a customers coming through their doors.
Recently it was announced that House of Fraser will be shutting down 31 stores and cutting 6,000 jobs. Could this be a sign that physical retail is declining and that in order to survive, retail businesses need a professionally designed online retail platform?
In the past few years, shopping events such as 'Black Friday' and 'Cyber Monday' have made a huge impact on the UK retail market – 2015 alone saw £3.3bn of sales happen over the now -dubbed Black Friday Weekend. Traditionally an American institution, Black Friday takes place the day after Thanksgiving (think of it like our Boxing Day) which sees the prices of items slashed to encourage sales. Whilst the benefits to shoppers and retailers alike are obvious, the event has raised much criticism for encouraging somewhat of a frenzied free-for-all; people have been known to literally fight over heavily-discounted products.
The beauty with the internet is that it’s always changing, moving and developing – trends fluctuate all of the time and the challenge that it provides eCommerce business, though difficult at times, is an enjoyable one and well-worth undertaking in order to increase brand awareness and sales.
Last year, for the first time, Google announced that more people browsed their platforms on mobile devices, rather than traditional desktop computers and laptops (even tablet devices are included in that number!) Offering a real ‘on the go’ solution and able to be slipped into a pocket or a purse – it’s no real surprise to see that fact finally transpire.
Advansys ltd are dedicated to creating the best eCommerce Websites on the web and have devoted a large amount of time refining our flexible platform to keep up with the latest trends, comply to all regular standards and to provide the most effective selling platform for you. Here are our top ten tips for creating an eCommerce store.
As an essential component of your overall business strategy, you need to ensure that your eCommerce website is earning your organisation as much money as possible. This blogs covers 12 expert tips to make more money from your website.
Companies and organisations which primarily conduct business offline tend to forget about their online presence. This is common for both up-and-coming and well-established businesses, as they can be too busy or too comfortable in their old habits to bother about the hassle of their online presence.