An eCommerce solution for 'a new range of contactless devices'

B2C eCommerce Solution
bPay is a new range of wearable contactless devices from Barclaycard that allow you to pay easier than ever before.

It was essential that the online experience convert visits to sales, provide helpful information, and be a highly secure. Barclaycard approached Advansys to find the solution.

To work with advansys, call us on 0845 838 2700.
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"bPay, a new service from Barclaycard is reinventing the future of how we pay for our everyday items. Advansys designed and developed the new eCommerce website, to attract and convert visitors into new customers"
Work With Advansys Call 0845 838 2700

More and more of us are choosing to pay with contactless card thanks to the speed and reliability it offers, but bPay takes that one step further. Thanks to bPay's wearable technology, you can now pay in store more conveniently, and more securely than ever before.

Despite the high-quality of their products, bPay's online storefront was failing to convert visitors into customers. The major goal of the storefront development project was to improve online sales by making it a simpler process. As the main website continues to offer great information, it was the eCommerce shop that was in desperate need of our eCommerce expertise.

Creating an eCommerce solution that would help bPay to increase clicks, conversions and sales was the starting point for the Advansys team. Using our bespoke Razor eCommerce platform combined with our knowledge of high conversion design, we focused on ensuring that the storefront followed the best online practices for selling online.

Flexibility remained another essential part of this project. bPay needed a modern content management platform which would not only allow them to utilise a variety of promotional strategies, but to upload and remove new products, FAQs, and pages of content as they wished.

This also needed to be completed by an in-house team over the long-term, meaning that the CMS needed to be user-friendly and simple to grasp. The new eCommerce solution also needed to be fully integrated with their existing fulfilment systems for all stock and individual orders, allowing for a seamless process from sale to order fulfilment.

Razor's content management system (CMS) is the perfect solution for their in-house team. It is extremely easy to add and remove products, individual pages and customise the content to offer up-to-date information, images and more. Thanks to the flexibility of this CMS, bPay's marketing team also have the option to utilise the B2C eCommerce solution to promote their products as they please.

At Advansys we have always placed great importance on the highest levels of security. Our eCommerce solutions are all PCI DSS Level 1 compliant, meaning that we can provide the highest levels of security to all of our customers. We always follow the best security practices and ensure the highest levels of payment encryption to prevent any malicious access or interference.

"The entire design and development process took less than 3 months to go live, enabling bPay to offer its great products to a full range of customers; on-time and on-budget"
Work With Advansys Call 0845 838 2700

Advansys And bPay – Working Together For B2C eCommerce Solutions Success

At Advansys, we are extremely excited by the future of contactless payment, and this was a great opportunity for our team to learn more about wearable tech and the role it is going to play in our lives. Thanks to our eCommerce solution, their sales are growing and more and more customers are paying with contactless, wearable and cutting-edge technology that enables them to pay for their everyday essentials in record time.

Now that the United Kingdom has voted to leave the European Union, it is more important than ever to make sure that your online presence stands out. Brexit could present a range of potential threats to all kinds of businesses, but it is likely that it will strike eCommerce businesses the most. If you want to make sure that your business can stay competitive, you need to ensure that your B2C eCommerce solution is not only simple and easy to use, but it offers the best possible experience for all of your customers.

Our team continue to work alongside the bPay team to ensure the highest levels of online retail service for all customers. If you want to know how Advansys' Razor B2C eCommerce solutions can help your business, get in touch with our sales team on 0845 838 2700. If you have any questions about online retail or bespoke website development, you can email them to sales@advansys.com and we'll get back to you as soon as we can.

Our eCommerce Partners Include:
paypal
ebay
amazon
pci
visa
mastercard

Where to Find Us

Head Office

3-4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom

Northern Office

21 Great George Street Wigan Lancashire WN3 4DL United Kingdom

London Office

71-75 Shelton Street Covent Garden London WC2 9JQ United Kingdom