More and more of us are choosing to pay with contactless card thanks to the speed and reliability it offers, but bPay takes that one step further. Thanks to bPay's wearable technology, you can now pay in store more conveniently, and more securely than ever before.
Despite the high-quality of their products, bPay's online storefront was failing to convert visitors into customers. The major goal of the storefront development project was to improve online sales by making it a simpler process. As the main website continues to offer great information, it was the eCommerce shop that was in desperate need of our eCommerce expertise.
Creating an eCommerce solution that would help bPay to increase clicks, conversions and sales was the starting point for the Advansys team. Using our bespoke Razor eCommerce platform combined with our knowledge of high conversion design, we focused on ensuring that the storefront followed the best online practices for selling online.
Flexibility remained another essential part of this project. bPay needed a modern content management platform which would not only allow them to utilise a variety of promotional strategies, but to upload and remove new products, FAQs, and pages of content as they wished.
This also needed to be completed by an in-house team over the long-term, meaning that the CMS needed to be user-friendly and simple to grasp. The new eCommerce solution also needed to be fully integrated with their existing fulfilment systems for all stock and individual orders, allowing for a seamless process from sale to order fulfilment.
Razor's content management system (CMS) is the perfect solution for their in-house team. It is extremely easy to add and remove products, individual pages and customise the content to offer up-to-date information, images and more. Thanks to the flexibility of this CMS, bPay's marketing team also have the option to utilise the B2C eCommerce solution to promote their products as they please.
At Advansys we have always placed great importance on the highest levels of security. Our eCommerce solutions are all PCI DSS Level 1 compliant, meaning that we can provide the highest levels of security to all of our customers. We always follow the best security practices and ensure the highest levels of payment encryption to prevent any malicious access or interference.
At Advansys, we are extremely excited by the future of contactless payment, and this was a great opportunity for our team to learn more about wearable tech and the role it is going to play in our lives. Thanks to our eCommerce solution, their sales are growing and more and more customers are paying with contactless, wearable and cutting-edge technology that enables them to pay for their everyday essentials in record time.
Now that the United Kingdom has voted to leave the European Union, it is more important than ever to make sure that your online presence stands out. Brexit could present a range of potential threats to all kinds of businesses, but it is likely that it will strike eCommerce businesses the most. If you want to make sure that your business can stay competitive, you need to ensure that your B2C eCommerce solution is not only simple and easy to use, but it offers the best possible experience for all of your customers.
Our team continue to work alongside the bPay team to ensure the highest levels of online retail service for all customers. If you want to know how Advansys' Razor B2C eCommerce solutions can help your business, get in touch with our sales team on 0845 838 2700. If you have any questions about online retail or bespoke website development, you can email them to email@example.com and we'll get back to you as soon as we can.
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