The Creative Click

A brochure website allows businesses to establish an online presence and showcase their offerings to a wide audience. It provides a cost-effective way to share information, promote products or services, and generate leads. It also offers 24/7 accessibility to potential customers.  The CMS (Content Management System) allows you to easily add/edit/delete pages of content, videos, blogs and FAQs which all help you rank on Google.  In short, a CMS gives you full control and flexibility allowing you to make up to date changes for your audience.

It offers several significant benefits, especially for small businesses, startups and service providers who don't need a complex eCommerce solution but do need an online presence.  It's primary focus is to clearly present essential information about your business, brand and services that you offer.  Not forgetting it is a tool to allow your customers to easily get in contact with you

To find the best website agency we recommend the following tips:

• Define your online goals
• Set a budget and timeline
• Check out the Agency's Google Reviews and customer testimonials
• Check out their design portfolio
• Make sure they are a cultural fit
• Determine if they have expert knowledge 

To sell to a wider audience.  Consumers want to be able to buy products online in the comfort of their home rather than having the additional transport costs and time to go into a town or city.  It is imperative (whether you are a small or large retailer) to give your audience the opportunity to buy your products online as it provides convenience and a personased service.  Don't forget, it's also the most cost effective way to scale your business 

Define your online goals and business requirements first.  Then, match these goals to the right agency:

• Check out their reputation and customer reviews
• Make sure they are experts in this field
• Assess which payment gateways they have integrated into (for example Stripe)
• Evaluate their customer success stories and case studies
• Ensure they have proven CRO strategies to increase conversions and revenue
• Trust your gut instinct

5 best payment gateways are:

• Stripe - developer-friendly flexibility, ease of use,  ideal for small businesses
• Paypal - trusted brand and can set up 'buy now pay later'
• Opayo - for businesses who want to sell internationally 
• Adyen - for larger retailers with complex requirements
• Braintree - a comprehensive payment gateway for all sizes of businesses

There are several advantages of having an eCommerce online presence.  Here are our top 4 and why:

• Global reach - you can sell to anybody in the world (as long as you have your delivery rules and currencies easy to understand for your global audience on your website)
• 24/365 - your website is always open.  It is the most important sales person - it never sleeps
• Increase profitability by pushing unbeatable offers, bundles, free gifts, free delivery
• Scalable - eCommerce platforms nowadays, have very easy to use CMS (content management system) which makes it easy for the seller to grow their online catalogue by adding additional departments, categories and products

B2B eCommerce is online sales from a 'business to business' perspective.  These companies tend to be wholesalers, manufacturing, industry-lead with customers who have their own trade accounts, prices lists and discounts.

To make it easier for your suppliers to buy from you.  These types of customers expect to see the following:

• Ability to buy in bulk (bulk orders) which a discount.  The more they buy the better the discount
• Quick orders - be able to just put in the SKU and buy 
• Repeat order - be able to go into their trade account and press a button to re-order
• Real time stock - to make sure that when they place a large order you have the stock available
• Lead times - you tell the truth, as in how long it is going to take to dispatch their order

EDI stands for Electronic Data Interchange. It is a standardised method for electronically transferring business documents and data between two different computer systems, typically belonging to two different companies.

In B2B e-commerce, EDI is crucial because it facilitates the automated exchange of core business documents, eliminating the need for manual data entry, paper forms, and faxes. This can all be executed in your B2B eCommerce portal on your B2B website. The goal is to make it quicker and easier for B2B clients to process everything in one place.