Email Junkies, a daughter company of Advansys specialise in providing email marketing solutions that allow you to send out HTML and text email campaigns, e-newsletters. The campaign management solution allows the tracking of newsletter in real time which gives you invaluable information such as who received, opened and click through on the links within your email.
Knowing your customers' interests and desires is imperative to ensure that you stay ahead of the competition and better target your audience. The more relevant the information you give to your customers the higher rate of success you will have. If you are using what we call 'fire and forget' email marketing you are missing out in a wealth of intelligence that can ultimately help your business grow.
Once an email campaign has been sent out you can see straight away who received the email, who didn't, why they didn't, who opened it, who clicked on what links within the email, at what time and how often. Once you have this valuable information you can use it to target your customers more effectively and efficiently resulting in higher sales and generating repeat business.
To find out more on sending out cost effective email marketing campaigns contact us
- R Evans - Barloworld -