SEO is a long-term, business-wide strategy that requires an in-depth analysis of your entire eCommerce or brochure website. It works to balance helpful, relevant information with an effective reading style which allows search engines to easily crawl your site.
Optimising your online presence requires both 'on-page' changes, which revolves around the information that your customers see when they access your site, and 'off-page' changes, which your customer's will not see or hardly notice.
On-page optimisation is the adaptation of existing content to match predetermined and heavily-researched keywords, ensuring that headings and topics are correct. Off-page optimisation include the process of ensuring title tags and meta-descriptions work well for each page. Additionally adding relevant in-bound links from external sources, which help to drive traffic to the site and encourage a greater sense of authority.
Search engine optimisation can help your business achieve their long term goals, and is one of the most effective digital marketing strategies that can be used on your website.