As the world continues to move towards a digital future, and more and more commerce takes place online, social networking is already more important than ever. In fact, our experts at Advansys (and specialists across the world) believe that it will only continue to become more essential for both customers and businesses.
Already, many smaller and niche businesses are reliant on their social media to ensure their survival, and larger businesses need environments like Facebook and Twitter as a means of interacting with their customers in a way that was previously unthinkable.
For those businesses paying attention to the direction that commerce as a whole is currently heading, and who truly see social media as the way forward, working alongside the very best social media consultants can have profound and long-lasting effects across the entire company and the way in which it interacts with its customers.
There are dozens of methods, strategies and techniques which are used to generate publicity through your social media presences. One of the first things to consider, as with every public-facing aspect of your business, is your business' brand identity. Ensuring that you keep this tone synchronised across your entire company is essential for building trust with your customers, and keeping their experience consistent.
Your target market is a major reflection of your social media, and they should be kept in mind throughout every social decision that you make – optimising your online social presence means creating the best possible experience for your customers, and creating points of interaction which they will find simple, friendly and enjoyable to engage with.
Amongst the wide range of social media techniques that you can use are blogging (which is also incredibly useful for SEO!) RSS feeds and social news buttons on your website itself. Each and every one of these methods can generate traffic from external social media sites, such as Twitter, Facebook or Instagram.
In many ways, creating the perfect social media could be considered a form of viral marketing. Your social media is reliant, not just on your own input, but in the engagement of your customers. In fact, customer engagement and satisfaction are the two most efficient forms of advertising around. The more people that your company satisfies and reaches out to, the greater the visibility of your brand.
This additional visibility can often bring in customers from outside of your target market, which may help when creating future marketing campaigns, or optimising your entire business to satisfy your customers' needs. With the millions of users that long onto their favourite social media sites every day, the opportunities that a business can make the most of have never been more rewarding. The amount of possible exposure can be absolutely huge, and could completely redefine your business' audience, as more and more people begin to engage with your online presence.
When you choose to optimise your social media, alongside the UK's leading social media advisers, you can enjoy incredible advantages that businesses before your could only have dreamed of. With the ability to engage with your customers every day, customise your efforts depending on your target audience and enjoy more information with regards to your audience than ever before, the benefits of a professionally-run social media presence are unending.
At Advansys, we offer a wide range of social media advisory and management services to help your business grow into the profitable online presence that we know it can be. Each and every one of our services can have knock on effects across your business, from a heightened brand awareness, increased search engine optimisation and a more loyal and interested customer base.
Blogging – Having a blog on your site is now a key component of an effective SEO strategy, but it is also a great way to create interesting, relevant and modern content for your website. Blogs show that the company is up to date, and by writing about your industry as a whole you can show off your knowledge and passion for the subject matter.
Social media buttons and bookmarks can be added to these blogs, so that they can then be easily 'liked', 'tweeted' or 'favourited' depending on the user's social media of choice. This can easily generate further social media marketing, and continue to improve your online presence's reputation.
Facebook Marketing – Here at Advansys, we are experts in marketing your business across all forms of social media. Facebook remains the largest and most popular social media platform in the world, with more than a billion active users logging on every single month. Taking advantage of this massive audience is essential for a business to truly make the most out of the internet's exciting advantages.
Presenting your business' brand through social media is a fantastic way to increase awareness around your company, and help to expose your online retail platform to a much wider audience than it might otherwise enjoy. There are dozens of ways that you can use Facebook in your online marketing, and they can no longer be overlooked by any business looking to firmly establish itself as a profitable venture.
Twitter Marketing – In much the same way as Facebook, Twitter is another hugely popular site which many businesses have found even more essential to their brand identity and as a means of engaging with their target audience. Twitter is ideal for quick, public communication between a business and its customer base, particularly for small businesses or start-ups which are looking to attract and retain loyal customers.
Twitter is perfect when attempting to build a loyal following. It is also a fantastic point of engagement for your customers and can be essential when promoting your brand's personality.
Your Social Media Presence Itself – Perhaps the most important part of your social media strategies, your actual presence on your chosen social medias. Posting interesting advice, links, content and observations with regards to your industry is a fantastic way of driving relevant traffic to the site and keeping people revisiting your site for future tips. Posting content onto your social media can also back up any current online marketing that you are doing, and add some much needed value to other internet marketing strategies.
Here at Advansys, we specialise in consulting with a wide range of businesses, of all sizes and from all industries, on the very best techniques and strategies for their social media marketing efforts. Each and every one of our techniques has been proven to provide long-lasting advantages across your entire business.
For more information on our specialist social media consultant services, or to enquire about our other search engine optimisation strategies, contact Promote.Agency today. Our experienced team are here to answer any questions that you might have.
- D Stark - Omega Training -