What is Fulfilment Management?

To the uninitiated Retail Fulfilment Management is one of the least recognised, and yet possibly most important, aspects of any eCommerce business. Retail Fulfilment Management is the process of recording and ordering the movement of stock around the company and also managing deliveries to customers and stock returns.

How Does Fulfilment Management Affect eCommerce Businesses

For an eCommerce company this is of paramount importance as it ensures that website stock information is accurate, avoiding any stock related embarrassments or delayed deliveries. With intelligent fulfilment management you can tailor your delivery service to run at peak efficiency and integrate more delivery options for the company to keep profits as high as possible.

How Does Fulfilment Management Help Retail Businesses?

In the retail environments fulfilment isn't just about delivering ordered products to customers, it is the main control over stock movements between multiple retail sites. An integrated fulfilment management system lets your staff give credible information to your customers at the point of purchase, over the telephone and via your website and then follow through on this information efficiently. In today's market there is no excuse for not being able to do this and the benefits for your customer's loyalty are massive.

“Most people don't recognise the importance of digestive health and why the gut is so important to overall health. The 'SDFYGP' (self defence for your gut programme) was set up to help explain the importance of gut health and to get people to think about how we treat our gut and educate them. We approached Advansys as we wanted a solution that presented the information in a format that is easy to use and give people the flexibility to access the data at any time that suited them. Overall we are really pleased with the way that the Advansys application is working for us and the increased visibility that it has given our business.”

- H Ponaich - Yakult -

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