To the uninitiated Retail Fulfilment Management is one of the least recognised, and yet possibly most important, aspects of any eCommerce business. Retail Fulfilment Management is the process of recording and ordering the movement of stock around the company and also managing deliveries to customers and stock returns.
For an eCommerce company this is of paramount importance as it ensures that website stock information is accurate, avoiding any stock related embarrassments or delayed deliveries. With intelligent fulfilment management you can tailor your delivery service to run at peak efficiency and integrate more delivery options for the company to keep profits as high as possible.
In the retail environments fulfilment isn't just about delivering ordered products to customers, it is the main control over stock movements between multiple retail sites. An integrated fulfilment management system lets your staff give credible information to your customers at the point of purchase, over the telephone and via your website and then follow through on this information efficiently. In today's market there is no excuse for not being able to do this and the benefits for your customer's loyalty are massive.
- D Stark - Omega Training -