Many companies see an ecommerce website as an add-on to their retail business and indeed it is a worthy way to garner extra revenue and sales. The usual tactic to ensure that web fulfilment is always carried out correctly is to allocate stock from the main warehouse as the ecommerce site's product pool.
Technology is always developing and with the widespread use of EPOS in retail stores there are Customer Relations opportunities available for businesses that operate both retail and ecommerce sites, thanks to new systems like the Advansys eCommerce Framework. Retail order Management has been revolutionised by Cross Channel Ecommerce, by careful design of EPOS software businesses can now pool orders from store systems with Ecommerce orders for efficient Web fulfilment. Advansys take this one step further by adding in Multi location stock management, meaning that stock available to the company can be calculated moment by moment and including not just the central warehouse but also the stock rooms of each retail store.
This geographical element can then be fed back into eCommerce fulfilment by offering further delivery options to customers; instore pick-ups can be arranged and the collection flagged on the system through EPOS. For some companies the overhead of delivery costs can be negated by allocating some stock to be delivered by shop staff to the local area, marketed as “Service with a personal touch", of course.
The Advansys Ecommerce Framework is fully scalable so these modules and innovations in Online Fulfilment can be added to any of our existing sites as part of the ongoing development of Advansys' advanced ecommerce systems.
- Paul Gurnell - GlaxoSmithKline -