Multichannel eCommerce is an online marketing strategy; one which more and more companies are choosing to take advantage of. Whilst being able to promote your business, and offer your products, through various retail channels is a massive advantage, it can be an incredibly difficult thing to successfully manage.
Only through the integration of a cross channel eCommerce solution, which combines the management of every channel into a single interface, can you effectively control all of your retail efforts.
As the online marketplace continues to become more and more competitive, Advansys believe that this synergetic approach to online marketing is the way that eCommerce must always work.
Bespoke development and industry-leading technology need to combine to create an entirely streamlined selling process, one which provides an intuitive, consistent service to your customers, whilst encouraging much simpler business management.
One of the core principles that every successful business shares is the idea that time equals money. A content management system which controls every aspect of your business is the ultimate in time-saving technology and, therefore, the ultimate money-saving technology. With every channel that you use feeding back into a central systems, there is no need for you to switch between multiple channels when managing your online retail.
As any experienced business person will know, effective and reliable control of stock is one of the most difficult components of retail management.
The management of stock across multiple retail channels can be incredibly difficult. Without a single interface to simplify the entire procedure, you run the risk of offering a sub-standard service, which can permanently damage your reputation with your customers.
Over and under representations of stock can be equally damaging to your business. Only by accurately portraying the amount of products that you have available can you ensure that you are not disappointing your customers. Honesty is one of the best ways to encourage the likelihood of your traffic's eventual conversion resulting in an increased sense of transaction satisfaction, and an increase in subsequent brand loyalty.
Retail listings which have been created through our industry-leading Cross-Channel CMS are created via a template, your branding efforts, on-page content and product images can be made completely consistent. With no variation between your various retail presences, you can create a synergetic appearance which works to promote your business' reputation as a reliable online presence.
The ability to represent your business effectively through every available channel gives you the opportunity to massively improve your online exposure, and create a much larger area of influence from your single, intuitive content management system.
To encourage your business' natural growth you need to be taking advantage of Advansys' high-performing cross-channel CMS. Whether you're a start-up, looking to expand into online retail, or a pre-established business looking to streamline and increase the efficiency of your management systems, then Advansys' experienced team is here for you.
Once your content management system has been introduced to your business, it can be improved with subsequent modules. Constant innovation and adaptation can work to ensure a long life for your management systems; a lifetime which will be reflected in the success and growth of your business.
Every kind of business, of every size, can benefit from a bespoke eCommerce solution; from making orders easier to fulfil to controlling virtual stock distribution, the possibilities are endless when it comes to industry-leading content management systems.
If you would like to make the most out of Advansys' experienced team, to encourage your business' natural growth into the exciting world of online retail, contact us today on 0845 838 2700. If you'd prefer, you can email us at firstname.lastname@example.org, and we will get back to you as soon as is convenient for you!
- Paul Gurnell - GlaxoSmithKline -