As one of the world's leading online marketplaces, Souq.com is another alternative to eBay. Incredibly popular across the Arab world, including Saudi Arabia, UAE, Jordan, Egypt and Kuwait, Souq.com features more than 200,000 products across categories including electronics, fashion and household appliances. With more than 8 million visits every month, and a rapidly growing audience, Souq.com represents a substantial marketplace of increasingly engaged Arabian users.
Souq.com was the pioneer of online shopping in the region, due to its links with the internet portal Maktoob. Yahoo! Acquired Maktoob in late 2009, but Souq.com was not part of the deal and joined the Jabbar Internet Group instead. Shortly afterwards, the site changed from a marketplace to a fixed pricing model. In late 2011, the site launched its own retail division.
Often tagged as the Amazon of the Middle East, Souq works as both a retail site and an all-inclusive marketplace for third-party sellers. Offering a convenient and safe online shopping experience, with secure online payments or the ability to pay in cash on the item's delivery, and free returns for faulty products, it is no surprise that more and more people are choosing Souq as their online marketplace of choice.
Much like eBay, sellers and retailers can list items individually, or choose to open a Souq.com store. If you're looking for a way to make your business stand out amongst the thousands of businesses who make up the Souq marketplace, then you cannot afford to miss out on the high-quality store front design available from Advansys.
Creating a unique presence is essential if you want your brand identity to stick in your customer's mind, as a means of encouraging engagement, reliability and loyalty on the part of your consumer. Improving your business' credibility through this channel, offering your products for sale, and instilling additional confidence in your customer can not only increase your business' profitability, but also have long-lasting affects across your company's entire infrastructure and improve your digital reputation.
Just like every other component of an omni-channel marketing strategy, after a business has made the most of professional Souq store design, they are more likely to enjoy higher-conversions, increased customer engagement and see a rise in their profits of around 30%!
Souq.com offers businesses and merchants the potential to market their goods into the exciting, and rapidly growing, Middle Eastern marketplace. Here at Advansys, we are passionate about global, omni-channel marketing strategies. Enabling your business to be accessible through every point of interaction possible could be the difference natural growth and rapid decline, and businesses can no longer afford to be tied down to one online marketplace.
Integrating Souq into your major eCommerce platform can be an easy process, which then enables you to alter product listings, control your stock and manage your orders, across all avenues of interaction, from a singular marketplace.
Here at Advansys, our team of specialists have extensive experience in the worlds of digital marketing and online retail, and our designers have proven their worth in designing business-centric storefronts, across a wide range of platforms. Our designs and strategies work to increase brand awareness and dramatically improve your business' profitability.
For a unique Souq.com store design, which fully realises your brand identity and expresses it through every aspect of design, or to integrate Souq.com into a major eCommerce interface, contact Advansys today!
- Paul Gurnell - GlaxoSmithKline -
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