We Build
Catalogue Websites
Showcase your products online
Easily Showcase
Your Products Online
Catalogue brochure websites are a fantastic way to showcase your products, engage more customers and boost your presence online. A website is your digital shop window. It’s the first thing potential customers see when they look for you online, so it needs to make an unforgettable impression.
If you have a wide selection of products or services, a traditional website will not work. It will be too busy and hide to navigate. By adding a catalogue this solves this problem. Give us a call and we talk you through the different options of a catalogue website.
What makes a great catalogue website?
Here are 4 compelling reasons why you should consider a website with catalogue functionality:
- Showcase your products. If you have lots of categories and products then it is impossible to showcase these on pages of content. You can solve this problem by having an 'online catalogue' where you can create categories, sub categories and product description pages.
- Easier to navigate. Having the capability to have categoires, sub categories and product landing pages makes it easier for your audience to find what they are looking in a logical manner. This will ultimately increase conversions.
- Affordable. If your products are complex and/or high value then sometimes the right decision is to not give the ability for your customer to pay online. You would actually rather them find out the information first and then get in contact by phone or filling the contact fom out.
- Search engine friendly. An optimised catalogue website will rank highly on Google and other search engines, ensuring that your products and services reach relevant audiences. You can add title tags, meta descriptions, friendly URLs, H1s and more
Your Customers can Download Product Specifications
A catalogue essentially connects a brochure website and an eCommerce store. They aren’t designed to support online transactions; they instead provide you with a platform to showcase your product catalogue in detail and prompt browsers to get in contact to find out more.
By giving the ability for your customers to also download your catalogue will increaes brand awareness and let them browse your stock before they get in contact to purchase.
Why do I need a
Catalogue Website?
There are many reasons why you might need a catalogue website – many companies use them as a promotional tool for their products and services, driving engagement and enquiries. This is especially important if say, your business still has a physical store – a catalogue website can complement the product range available and encourage people to visit you at your location.
You might just want to get the message out about your products – a catalogue website can provide quick, detailed snapshots of what you deliver to customers without them having to spend much time trying to understand what you do. Capturing a browser’s attention in this manner is far more likely to lead them to make an enquiry.
A catalogue website is geared towards promoting your brand and establishing it in your industry whilst showcasing your products online.
Easily List your Product Details
If you have lots of complicated SKUs and many variables it is impossible to showcase this information on a page of content. By having product lists (that are designed for desktop and mobile) make it easier for your customers to find what they are looking for.
Our development team are experts in building websites that have bespoke catalgoue functionality. Give us a call on 0118 380 0201 and we can talk through the different options and see how we can help. Or check out our portfolio
Got a Question?
Let's see if we can answer it below
It is an informative website that is primarily designed to showcase products via a catalogue format, but it does not allow the customer to purchase. Rather the website allows the potential customer to make a general enquiry or an enquiry specifically against a SKU or product ID. There are typically two sections to a brochure website. A section that has pages of content about their core services and a section that showcases their catalogue, for example departments, categories and product landing pages - making it easy for the customer to find what they are looking for (especially if the catalogue has 10000's of SKUs)
The core differences between a brochure website and a catalogue website lies in the fact that one is purely pages of content and the other has a catalogue. The catalogue structure is exactly like an eCommerce website, without the ability to make payment. The catalogue is a comprehensive and detailed list of products organised by top level categories which makes it easier for the customer to find the exact product they are looking for
A catalogue website displays products for information and to generate leads, because the customer has to either call or fill out a form to place an order. An eCommerce solution allows the customer to buy online straight away with one of the many available payment gateways (for example Stripe)