Search Engine Optimisation Specialists

How Does SEO Work?

SEO makes use of several keywords (which are popular search terms, that users enter whenever they use a search engine to find a product/service related to yours) and places them within a piece of written content on your website.

The keywords are used because search engines constantly sweep for websites to list, using software application bots that are affectionately known in the industry as ‘Spiders’. They are named so because they crawl the web looking for websites to list. The more SEO-optimised a piece of content is, the better. Placing in keywords is just one of many different aspects of SEO, however. It takes much time and effort to learn the different techniques that help to produce great optimised content – which is why many forward-thinking businesses turn to SEO agencies to help its websites to rank highly.

What Can An SEO Agency Do For My Website?

Any skilled SEO agency is able to achieve two key things in order to boost your rankings; keyword research and the creation of effective content.

• Keyword research is the foundation of any decent SEO campaign – if you don’t have the right keywords (the ones that are searched for the most) then you’re unlikely to experience a significant number of visits to your website. SEO experts will have the knowledge and skills to understand your business and then research popular, relevant keywords that would help to boost the visibility of your website.
  
  
• SEO Content Creation can only happen if the right keywords are selected. By understanding what people will be searching for, it’s only then that content can be created to reflect what they are searching for and how it relates to your product/service. However, you can’t just write a vast number of keywords and expect to be on page 1 of Google – this is something that search engine spiders frown upon. To encourage good practice, search engines will penalise websites that undertake what they define as ‘black hat SEO’ and keep their pages in the depths of a keyword search, buried for no one to see.

Creating SEO That Ranks

It’s important to remember that SEO is designed to be a long-term marketing tactic – it’s a marathon runner, rather than a sprinter. Whilst Pay-Per-Click ads can get you to the top of a Google keyword search in no time at all, the expense of such a campaign won’t be viable in the long term for some businesses. SEO can provide that long-term presence within the search – as long as you keep posting fresh and relevant content, your website will keep up with the pacesetters that are your competitors – ready to overtake them when the finishing line of attaining customers comes into view.

Fresh and relevant content is indeed the key to SEO that ranks highly – search engines understand that their users do not want to be provided with irrelevant and old (often outdated) information.  This is considered as a factor in the low ranking of certain pages. This is one other reason (aside from the need to ‘push’ your product pages) that blogs are created – they offer a quick and easy way for you to communicate to your audience your company’s news, views – or anything else relating to your industry. It isn’t just the search engine benefits that you’ll glean by creating blogs to push your website – you’ll also be showing your audience that you’re a forward-thinking, intelligent business that is passionate about its work. This can only count as a positive when they are thinking about using your services.

As an SEO agency, we can create SEO content that ranks highly – whether it’s on-page content detailing your services, product descriptions, blogs, articles…whatever you need and whichever type of content suits your brand, we can use it to create great SEO that will push your pages up the rankings on Google.