Website speed is a factor of ecommerce sites that is often overlooked, but it can be extremely frustrating for users if it takes a long time to load. Page speed should be taken into account when designing an ecommerce solution for a number of reasons.
To succeed online, your site needs to offer an unparalleled user experience. Customers now expect fast load times across all devices. Slow website speed can mean the difference between online retail success and the loss of substantial amounts of potential business.
For example, online retail giant Amazon has noted the effects of how even a 100 millisecond delay can make a big impact on revenues. Their results found that this tiny delay could cause a 1% drop in revenues. While this may not seem that drastic, Amazon's estimated revenues for 2013 were $74.5 billion. With this drop in speed, the company could have lost a staggering $745 million!* To keep customers happy and revenue flowing, your website speed needs to be fast.
Search engine optimisation, or SEO, is also affected by website speed. If your pages are loading slowly, Google and other major search engines won't rank your website highly on search engine results pages. This can also cost you many thousands of pounds in business, as if your website isn't visible to search engines, then it isn't visible to prospective customers.
When choosing your web design company, make sure their websites are high performing and fast. At Advansys, all of our ecommerce platforms feature fast website speed so you can be sure your customers will be satisfied.
All of our platforms are also fully bespoke, so not only are they fast, but they can be tailored to your exact specifications. To enjoy an ecommerce solution featuring fast website speed and high conversions, contact our team today on 0845 838 2700 or send our team an email at firstname.lastname@example.org.
- Paul Gurnell - GlaxoSmithKline -