The online solutions of all kinds of businesses need to be unique, but it is a fact that B2B companies have much more specific requirements and need to utilise different techniques in order to create the perfect means of interaction between with their customers. For a business' online presence to fully meet the needs of its audience, it needs to utilise a diverse range of B2B eCommerce features, many of which will be defined by unique business rules.

Here at Advansys, we have spent the last few years working on our unique online retail solution that is simple enough for B2C businesses to use, but features the incredible bespoke capabilities that B2B organisations require as well.

The Razor Platform

Razor is the platform that businesses all across the world have been waiting for. Essentially, this intelligent solution has the ability to be all things to all users, and thanks to the dedication of our team of industry-specialists it is effectively future-proofed as well.

As the most technologically advanced and future-proofed online retail solution to date, Razor can be used by people of all computer literacy to create completely unique retail platforms and websites that have the potential to serve both B2B and B2C customers.

What Are The Main Features Of The Razor eCommerce Platform?

Thanks to the work of the Advansys team, the Razor platform allows you to control every aspect of your websites from a single, simple interface. The driving force behind the solution is the idea of personalisation, of customisation, and the need for businesses of all shapes and sizes to boast a unique online presence that can provide their customers, whether B2B or B2C, with an intuitive, easy and rewarding means of engagement.

Manage Your Website, From A Single Source

Thanks to Razor, you will easily be able to manage all of your site's content from a single point of interaction. This can include everything from on-page content, product information, blogs and other, more specialised content, such as videos, images and downloadable content like PDFs and whitepapers.

You can also access information such as incoming orders, order management and despatch details from the same interface. What's more, this can be access in real-time, from any internet device that you prefer; that means you can update or check on your website from anywhere in the world.

A Personalised Experience For Your Customer

It is important to feature personal accounts for your B2C customers, including targeted advertisements, but this feature needs to be drastically improved upon when it comes to B2B eCommerce.

From a dedicated trade account interface, the buyer will only be able to see information that is relevant to them. This can include products, blog posts, professional advice and product information. It is important to ensure that your B2B customer can access their business' information as quickly as possible, including past orders, special deals and discounts for bulk orders.

This can further be customised at the business' discretion, allowing certain buyers, including store managers, limited choice with regards to budget and product orders.

Easy Integration With 3RD Party Platforms

Razor features the major advantage of being easily-integrated with a range of 3rd party and older systems, which can really reduce the amount of time that the system transfer itself will take. It also means that you needn't completely overhaul your entire business infrastructure, such as your warehouse management solution, as soon as you decide to switch over to the new platform.

A Multi-Skinnable Solution

Razor has the unique ability to work as a multi-skin platform. Essentially, this means that you can present a different website to a specific user from within the same CMS. You can present completely different products and services to your users, along with a different brand identity. This makes the Razor platform ideal for larger organisations which have multiple brands or retailers, and can completely remove the issues that separate CMS' can present to an organised business.

PCI DSS Level 1 Compliant

The digital world is an increasingly dangerous place, with threats to security originating from more sources than ever before. With Razor and Advansys, you can be assured of the very highest levels of payment and data security, which can allow you to keep your online solution, as well as your customer's personal information, completely secure.

Search Engine Optimisation Friendly

Thanks to its intuitive layout and easy navigation systems, you can optimise the various skins of your online presence for search engines, including Google. You can easily create URLs which complement your SEO and make it much easier for your users to understand where they are on your website and help them to find the content that they are looking for.

You can easily control your meta content, including keyword focus, title tags and meta descriptions to make your site friendlier to online customers and businesses. If you prefer, the Advansys team have a long history in offering SEO services, and creating great content which has been optimised for search engines and to improve the site's overall relevance to the chosen keywords.

Could Razor Be The Right Platform For You

If you're looking for a reliable, customisable and completely unique eCommerce solution, then you need to look no further than Razor, from Advansys. For more information on the potential of the Razor platform, or to truly understand how it can allow your business to create a unique online presence and lead to an incredible ROI, get in touch with our professional team today on 0845 838 2700.

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