Given that most people would rather lose their wallets than their mobile phones it is hardly surprising that the Christmas period has seen a dramatic increase in the number of shoppers making purchases via mobile websites, known as mCommerce.
Why Is mCommerce Useful?
For many people their mobile phone never leaves their side, usually in easy to reach pockets and often occupying a space at the dinner table! A mobile phone provides advertisers and companies a way to reach people that are always on the move and cannot be reached by marketing at the beginning of movies or television adverts.
Is mCommerce Profitable?
Sales of tangible goods via mobile websites increased by nearly 300% over the Christmas period, much of this traffic was generated through mobile applications. This could be closely related to the growth in companies optimising their websites for mobile users and rise in retail outlets with mobile applications.
The growth in mobile websites and mobile applications coupled with an incline in the number of shoppers purchasing smart phones sets a trend that is predicted to continue.
Contact one of our mCommerce specialists now for more information.
We’re always happy to help and can help you take your business in the right direction.
You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.
We'd love to show you how you can get more web traffic and leads, increase your online sales, provide better customer service & grow online.
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