Using mCommerce In Your B2B eCommerce Solution
Ready to get started? Call us on 0118 380 0201.
Following on from yesterday's blog, there are many reasons why you would need to utilise mcommerce for your B2B eCommerce solution, but what are the facts? What does the future hold for mCommerce? And should you invest in mCommerce? Only when you know the answers to these questions will you be able to decide if mCommerce is the right option for you.
Consumer habits are a trend that can be seen from all types of businesses, whether you are supplying to a construction company or in the retail sector. For instance, 1/3 of UK consumers have made a purchase using a mobile website in the last 12 months. 36% of these consumers shopped whilst travelling.
This confirms what I mentioned yesterday about mcommerce being portable and 3G internet connections being widely available. Your website can be accessed anywhere the consumer is, without the trouble having to find a computer or a Wi-Fi location.
From looking at existing mcommerce sites, there are practices that we know to stay clear of. 39% of Smartphone users are frustrated with the overall length of process it takes and 30% are irritated by the amount of information needed at the payment stage. This is understandable if you are a builder at the top of a ladder needing supplies urgently on a building site.
They would want as less clicks as possible to order the supplies. A crucial fact is 57% would not recommend a business with a bad mobile site.
If you are part of a business that likes your clients to get in touch and meet face to face you may take interest in the fact that 79% prefer mobile sites for product reviews. This leads to 61% of users call a business after searching and 59% visit the location. This will only work if your mcommerce is designed as well as your ecommerce solution.
Making sure your ecommerce website and mcommerce solution match each other goes without saying. The important feature for b2b or b2c mcommerce is thumb friendliness. As 65% consumers prefer mobile sites for purchasing, when they land on your mcommerce site, we can help make sure that they stay on the site and explore what you have to offer, effortlessly.
Also, having fewer clicks as possible to get the consumer to the place they want to be is key to ensuring there will be a higher conversion rate and an increase in your average order value. Of course, optimised sites that take 3 seconds or less to load, like a desktop site, is a feature that all consumers would expect. We know many ways this can be achieved to ensure the consumer does not get frustrated and becomes a bounce back.
Do you want to be a part of this? Call us today for a mcommerce strategy for your B2B eCommerce solution on 0845 8382700 or simply send us a email at email@example.com