Why Physical Stores Need Their Own e-Commerce Websites
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You can't help but have noticed that times are tough for the average high street. In the last two years alone, more than 6,000 retailers have closed due to a lack of a customers coming through their doors. In order to survive, an increasing number of businesses are moving their stores online or at the very least, complementing their physical stores with an online one to fill the gaps.
As a leading provider of bespoke e-Commerce websites here at Advansys, we're going to examine why UK high street retailers have been struggling in recent years, why they should be migrating online and the best way to do so.
Here are the main reasons that economists believe that UK retailers have been struggling:
Online specialists, such as Amazon, Boohoo and Asos are unhindered by a long line of outdated and profit-sapping stores. The ease in which people can compare prices and access goods from around the world has vastly increased the competition too – those who live in a small town are no longer restricted to shopping local.
It's also worth considering that the internet also allows shoppers to trade goods amongst themselves – eBay, Etsy and even Facebook have easy-to-access marketplaces with a limitless selection of products. The growth of shopping apps within the last decade has made online retailing much easier than ever before. Accessibility being the key advantage that online stores have over physical ones.
In this digital age, it is simply imperative for all businesses to have some kind of online presence. Even if a physical store is doing relatively fine in this troubled era for the high street, a website will allow them to continue to promote their brand, to showcase their products/services in more detail and to build relationships with existing and potential customers.
Whilst establishing an online store will help a business to reach a worldwide audience, not all businesses who have a website sell their products online – the promotional opportunities that they can gain from the internet can work to get people to visit their stores in person. But how to design that e-Commerce website that grabs a browser's attentions? Mobile-friendly website design is the place to start.
It's been over two years now that the number of people who surf the web on their mobile devices has surpassed the number of those who do it on traditional desktop PC's. Phones and tablets have the mobility to be taken anywhere at any time – and thanks to the progress in broadband and wireless connections, it is easier than ever to access the World Wide Web. And the shops that are on there.
Here are some reasons why all e-Commerce websites should be designed with mobile in mind:
Those are just three basic reasons why any UK business should be investing in a responsive, mobile-friendly website. If you run your own business and are looking to take advantage of the ever-growing online marketplace; whether you want to supplement your existing physical store, to promote it or migrate online altogether, the vastly experienced e-Commerce website designers here at Advansys can help.
For many years now, the team here at Advansys have been creating bespoke websites for a wide range of business operations –from new start-ups, looking to make their mark in their industry to vastly experienced businesses, seeking to reimagine how they portray their services online. Having 'been there and done that' we cannot stress enough the importance of a modern business to possess a responsive website.
If you're interested in learning more about how responsive e-Commerce websites can help your business to showcase and sell its products/services, then please do not hesitate to give us a call today on 0845 838 2700. Alternatively, you can reach us by e-mail at firstname.lastname@example.org