Why Website Speed Is More Important Than Ever
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Since the internet first came about advances have been made to improve the quality, the amount of data the user has access to and the speed. Users do not accept that a website will need more than a few seconds to load as technological leaps have allowed website speed to become so much faster.
Users expect the website to load in two seconds or less because they no longer have the time to sit in front of the computer for ages waiting for it to load. Now that mobile devices allow access to the internet, users are browsing on the move and they expect the internet to keep up. If the user wants a quick browse of the internet on the bus or while they are waiting in line for their coffee, they want the website to load quickly so that they can get the information required before they reach their stop or they reach the counter to order.
Users expect a fast website speed and if they don't get it they are not going to wait around for the site to load. They will simply click off that site and access another that does load quickly. It is important that your website speed is fast because you do not want to lose potential customers because they are frustrated with the slow loads speeds. Studies have found that 84% of internet users expect a website to load within two seconds and if your website takes longer to load than this they will not wait around!
A fast website will also help your business because it can improve your quality score. This is important as your quality score drives your cost-per-click for pay per click (PPC) advertising. The speed that your website loads is considered by Google when they are giving your website a quality score. This means that if your website has a good website speed then you are more likely to receive a good quality score.
Another benefit of increasing your website speed is that it can help get your website listed higher in the search rankings on Google, as Google considers page speed, along with other factors, when determining where your website should be listed in the search rankings.
It is important to have good quality content on your website but you need to also consider your website speed. It is pointless having good content if no one is accessing your website because it loads too slowly. With all the competition out there it is important that you use all tools at your disposal to help your website stand out.
If you would like to find out your website speed and how you can improve it then you can contact our team at Advansys on 0845 838 2700 or you can email them at email@example.com.