A professional email newsletter design, as part of a comprehensive and expert digital marketing campaign, will do wonders for your business, from building brand awareness to acquiring new customers. But how do you create a newsletter design? We have asked our website design experts to pull together some top graphic design tips and advice to create fantastic email newsletter designs.
Promote your brand
Anything that comes out of your company should reflect your brand. Ensure to include a professional logo design, and use corporate colours and fonts. A professional brand design will enhance customer confidence as well as promoting brand awareness.
Keep the design clean, and content focused
Focus on the information, and don't clutter the design. A messy design will cause confusion, and will lead to a high level of people unsubscribing. A clean layout will make the text easy to read and follow, and hopefully lead to more people subscribing to your mailing list.
Use images to enhance the text
Don't use images on your newsletter design for the sake of having an image. Use images that back-up the information at hand. Corresponding images will only enhance the email newsletter experience, yet non relevant images will simply confuse the reader.
Don't use too many images
Although its nice to have a super fancy creative newsletter designs, its important to remember the reason for sending the email in the first place, and that's to provide information. Too many images or background graphics will simply slow down the email download speed, which could cause people to not read the content. Keep to your logo design, a simple layout using your corporate colour scheme, and an image that backs up the information.
Keep information simple and to the point
Keep your information short and snappy. People read through email newsletters fast, so the easier you can make it for the reader the better. If you have a lot to say, keep it short in the email, and then have links to more information on your website design.
You need to ensure that your email newsletter should be clean, simple and to the point, with a strong focus on the content matter. If you want a newsletter design for your business that makes use of these and many other design tips then contact the experts at advansys.
Here at Advansys, we are proud to call ourselves ecommerce and digital marketing specialists, so if you need anything from a corporate identity design to full ecommerce design then contact us to see what we can do for your business. Check out our impressive ecommerce design portfolio for some great examples of our work.