Why Should You Include Ecommerce Reviews On Your Site?
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The number of ecommerce sites is growing all the time because of the convenience online retail offers. Not everyone is able, willing or gets a chance to visit their nearest retail stores so shopping online is a quick and easy way to buy the things they want. One potential downside of buying online is the lack of information provided by some online retailers regarding products. There's no person to talk to about the product and you don't see the product in
Ecommerce reviews are basically a way for consumers who purchase your products to give feedback about their experience of the service and their purchases once they've arrived. Both positive and negative ratings and reviews increase engagement and can make your site and business more trustworthy.
Consumers want to know as much about a product as possible before handing over any hard earned money. Many customers also prefer the information to come from someone other than you to persuade them. This is just one reason to include ecommerce reviews on your site, here are a few more.
Conversions Increase – The majority of online consumers now read online reviews before making a purchase. Research shows that the more reviews a product has the greater the conversion rate is. Most shoppers online are also more likely to buy from a website which includes product reviews, and once they've bought from your site there is a good chance they will leave their own review.
User Generated Content – Consumer product reviews are also a great source of new, user generated content which allows these pages to be re-indexed more frequently. Consumers are also more likely to trust consumer product reviews because of the honest feedback.
Bad Reviews Aren't All Bad – Consumers tend to become suspicious if any of your products receive solely positive reviews and are therefore less likely to buy the product. So although monitoring reviews is a must, it's important not to delete the bad reviews. Research shows as much as 30% of consumers will suspect a fake review if there are no negative reviews. Bad reviews can also improve conversion by up to 67% so ecommerce reviews are a must.
Use Feedback To Improve – Finally, feedback is something you can use to improve your products and your services. Reviews on your site are often very frank and can help you uncover any serious problems with both what you sell and your services.
At Advansys, we offer easy to use ecommerce solutions which will make your business more successful. We believe there is no conflict between retail and ecommerce and that both channels improve your business, and have designed high-performing websites that reflect this.
If you would you like to talk to our ecommerce specialists, then call us today on 0845 838 2700.