We all know in the industry that integrating your online market place with your brick and mortar stores, whilst creating an easy to use and convenient service for your customers is the way forward – Sounds easier than it is!
Argos is one of many companies who are getting to grips with taking their ecommerce website platform and retail store to the next level. Recently they launched their sales figures after the opening of their online check and reserve service.
ecommerce website sales figures for argos
Argos recently reported a 2.7% growth during the autumn of 2013 with electronics and especially tablets taking a large proportion of their sales.
The brand new check and reserve service proved a success when its sales grew from 28% to 31% in just 4 months of its opening. Orders online via mobiles and tablets more than doubled taking a huge 42% of their business online, creating a successful transition from the high street to online.
why does their ecommerce platform work?
There are many reasons that this ecommerce website solution has been a huge success. Apart from the check and reserve service creating an easy and convenient service for the customer, the catalogue structure and integrated stock management system has created the perfect solution.
Especially suited and built towards those who work long hours or parents who are fed up with dragging themselves and children around the high street, they can easily check availability and pick up from a store with no hassle what so ever. This system removes any buying barriers a customer might have.
The only barrier that appears with online shopping is that people have to sit in all day waiting for deliveries to arrive at some point between 9 and 5. The click and collect or check and reserve service overcomes this barrier and will soon be available with high street chain Next and the John Lewis Partnership.
In conclusion the online world does have barriers (though not many) and it is obvious that those companies that take the transition to the world wide web whilst integrating with offline marketing and stores will be the ones who succeed in 2013
To find out how your business can move to the web with an ecommerce website solution that sells, call the advansys ecommerce experts today on 0845 838 2700