Responsive Ecommerce - The Small Screen Matters!

Posted on 28 Aug 2014
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More people than ever are using their mobile devices to shop! That's why it's important to consider the small screen as well as the desktop when it comes to designing your responsive ecommerce solution. A responsive website works fluidly across every type of device and has numerous advantages over regular Mcommerce sites.

What Are The Advantages of Responsive Ecommerce?

Responsive ecommerce involves creating a responsively designed site that works across all devices. This is highly advantageous. For starters, you will not have to create a separate website specifically for mobiles. Creating a single mobile site can limit what you can do with your desktop website. If you decide to make any big changes you will first have to check whether this can be done on the mobile version and how it will look.

It is also beneficial to have a single site because even if you create a dedicated Mcommerce website for mobiles there still might be problems. There are so many different models of mobile phones on the market and they all have different screen sizes. Even if you create a perfect Mcommerce site it may only work properly on a few mobiles, while the rest will still encounter display issues. A responsive ecommerce site will work fluidly across all mobile devices, adapting to fit any screen size without distorting the text or images.

Another advantage of switching to a responsive solution is because Google favours responsive ecommerce sites. This means that if a person is using Google on their mobile then Google will rank websites that are responsive higher in the search results than non-responsive sites. If your site is low down on the search results pages this decreases the chance that customers will see your website and click on it, as many users tend to click on the highest listed results with very few even bothering with the other pages.

Mobile shoppers expect the same level of user experience that they have come to expect browsing on computers. If your site isn't user friendly, customers aren't going to want to use your website regardless of what device they are viewing it on. A responsively designed multi-channel platform will afford customers a smooth shopping experience, ensuring they will continue to browse your site and shop with you.

With so many people using their mobile to access the internet the importance of having a good website that works well on the mobile cannot be ignored.

Advansys For High Quality Responsive Ecommerce Solutions

Advansys has over 15 years worth of experience in the design and construction of high performing ecommerce websites. In more recent years, we've turned our expertise towards the creation of responsive ecommerce sites that perform exceptionally well across all devices.

We've collaborated with hundreds of happy clients, and will happily guide you through our process every step of the way. The net result will be your perfect ecommerce platform. To learn more, call us today on 0845 838 2700 or send an email to

We’re always happy to help and can help you take your business in the right direction.

You are always welcome to visit us in our Wokingham office or you can also call us on 0118 380 0201 and drop us a message via our the website.

We'd love to show you how you can get more web traffic and leads, increase your online sales, provide better customer service & grow online.

Call us

0118 380 0201

Find us

4 Millars Brook

Molly Millars Lane



RG41 2AD

United Kingdom

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